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Communications
Communications
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1
Disintermediation removes the people/companies in the process between producers and consumers.
True
False
2
Broadcast networking is important for viewership and getting important news out there.
False
True
3
The publicity model is about how media helps spread messages.
True
False
4
What is an example of new media?
Newspapers
T.V. Broadcasting
Social Media
Books
5
What type of model is linked with a supply and demand chart?
New Media Model
Market Model
Disintermediation Model
Publicity Model
6
What is the publicity model used to shape the thoughts and opinions of the audience?
Lies
Persuasion
Bribery
Deceit
7
How does mainstream media differ from traditional media?
Mainstream media: entertainment, while traditional media: news.
Mainstream media: interactive, traditional media: one-way communication.
Mainstream media: morning, while traditional media: all day.
Mainstream media: social media, while traditional media: newspapers and TV.
8
What is NOT an example of a broadcast network?
ABC
Fox
Newspapers
NBC
9
Disintermediation is when a step in the supply chain is removed, allowing companies to interact directly with customers.
False
True
10
Information in legacy media flows...
Peer-to-peer
Down-Top
Top-Down
Sideways
11
What is another name for legacy media?
Old-Timers Media
Aged Media
Traditional Media
Grandpa Media
12
Which media style existed before the internet?
Social Media
Old Media
New Media
Legacy Media
