Chapter 17: Promotional Concepts and Strategies

What is a special price discount that is given as an incentive to wholesalers and retailers?

convince a retailer to stock products being promoted

interactive electronic media for people with similar interests

money a manufacturer pays a retail chain to place a product on store shelves

positive communication about a business

REI is selling a backpack w/ a pair of hiking boots at half of their regular combined price. What type of promotion:

What type of consumer promotion is an art contest run by a cereal comp that is offering a trip to Disney for the winner?

news presentations that create awareness of an organization in the market place

Businesses spend more money promoting to consumers than to other businesses.

a story sent to the media which is written by and about a company or organization

An advantage of publicity is that it costs less than other forms of promotion.

Some companies build good will by advocating for community issues.

negotiated right to use logos and names on retail products

incentives that encourage customers to buy products or services

form of non-personal promotion

The business often has the least control over which type of promotion?

Supermarkets offer customers coupons tied to the amount they purchase per quarter. This is loyalty marketing program

The format of a company’s news releases can change with every announcement released.