Dealing with Attacks from the Opponent

All of the following statements regard the effects of political advertising EXCEPT

Create and maintain voter loyalty

How many components are there in our attitudes about product?

There are 3: Belief or Cognition,The Affective, Action

Which of the following statements shows people are going through attention?

Select some information to attend to and process further

What is the philosophy of Uses and Gratifications Theory?

Emphasis on the active role of the audience in making choices and being...

What makes mass communication "mass"? Check three options

Communication sources are institutional and organizational, The audience is large and anonymous,and often very heterogeneous, The basic economic function of most media in most nations is to attract...

What are the Physiological Effects when people are exposed to media?

Increases in breathing and heart rate result from watching a scary movie...

"_____have far more defined 'six packs' and chests than models of 20 or 30 years ealier."

Male models of the twenty-first century

All of the following statements are the positive effects of social marketing EXCEPT

Reinforece negative existing attitudes and behavior

Which sentence refers to the direct effects model?

Media messages are thus "magic bullets" piercing the mind of the populace

Choose the correct answers from the Cognitive Components of Media Experience(Check three options)

Suspending Disbelief, Attention, Identification

What are the contents that show Suspending Disbelief? (check three options)

Agree to accept the characters portrayed onscreen as real human being so...

Disinhibition of known behaviors

When afraid of watching something scary,how do school-age children tend to cope using strategies?

Reminders of the unreality of the situation

What are the content statements about the Direct effects model? (check two options)

Different people perceive the same message diffrerently and respond to it.., Only under certain condtions or for certain audience members

Which of the following indicates a human is experiencing Suspending Disbelief?

The distinction between fantasy and reality becomes blurred

A different kind of persuasive media message is the___usually sponsored by some goverment agency or nonprofit Ad Council

Public Service Annoucement(PSA)

Which of the following statements shows people are going through transportation?

Allow ourselves to be transported into a narrative world that is,drwan...

What does empathy mean

Empathy,the ability to understand and feel what someone else is feeling,...

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Questions 75

Answers

1
"Sexually suggestive movements associated with music have been particularly_______some."
Opportunity
Positive
Threatening
Negative
2
When desining social marketing for children,which of the following in the target group is vitally important to consider?
The family of the child
The economic environments of the child
The age of the child
The sex of the child
3
One of the most important TV shows of all time in terns of viewership and research,saw its debut in 1969
Orange is the New Snack
Sesame Street
Teletubbies
Barney and friends
4
Answer
Framing the Candidates
Creating pseudo-events
Setting the Agenda
Dealing with Attacks from the Opponent
5
Answer
Educational programming
Epidemiological intervention
Environmental intervention
Public intervention
6
All of the following statements regard the effects of political advertising EXCEPT
Create or change attitude
Create and maintain voter loyalty
Crystallization of existing attitudes
Reinforce existing attitudes
7
"The____content of the attitude is the feeling toward that product."
Action
Cognition
Belief
Affective(Emotional)
8
What year did social media appear?
The 1950s
The 2000s
The 1990s
The 1920s
9
Which cultures see plump women as healthy and attractive?
many American cultures
many Asian cultures
many European cultures
many African cultures
10
How many components are there in our attitudes about product?
There are 3: Cognition, Belief, Action
There are 2: Belief, Cognition
There are 3: Belief or Cognition,The Affective, Action
There are 3:Affective,Belief,Cognition
11
Which of the following describes lightly covered?
Candidates' qualifications
Colorful public responses
Any type of major blunders
Meetings with important people
12
"The_____or cognition is the informational content of the attitude."
Cognition
Action
Affective
Belief
13
Which of the following statements shows people are going through attention?
Allow ourselves to be transported into a narrative world that is,drwan...
Select some information to attend to and process further
Depends on how much we identify with the character
The distinction between fantasy and reality becomes blurred
14
What is the philosophy of Uses and Gratifications Theory?
We learn behaviors by observing others performing those behaviors and ...
Creation of public awareness and concern of salient issues bythe news media
Repeated exposure to media over time gradually shapes our view of the ...
Emphasis on the active role of the audience in making choices and being...
15
One very straighforward way to study media is
Looking at Effects
Looking at Exposure
Looking at Brand
Looking at Content
16
Studies count the number of charaters of diffirent racial,ethnic,gender groups inTV shows,whichof the following studies?
Looking at Cognition
Looking at Effects
Looking at Content
Looking at Exposure
17
B.Obama was incredibly succesful raising money from many small donors over the internet in 2008.What is this an example?
Agenda Setting
Image-Building
Issue Exposition
Fund-Raising
18
Answer
Serious sex
Casual sex
Extramartial sex
Premartial sex
19
Identified by Benedict (1992), _________ is a pure and innocent woman attacked by a vicious monsters.
Young lady
Vamp
Beautiful actress
Virgin
20
What makes mass communication "mass"? Check three options
Communication sources are institutional and organizational
The audience is large and anonymous,and often very heterogeneous
In addition to its mass nature,there is also"communication"in mass ...
The basic economic function of most media in most nations is to attract...
21
____is a sort of reverse modeling effect,whereby viewers react so strongly to seeing violence and have such a ..........
Cultivation
Disinhibition
Desensitization
Sensitization
22
Critics fear that the advent of_____isolating children from social communication
Television
Radio
Comic
Newspaper
23
What are the Physiological Effects when people are exposed to media?
Increases emotional result from watching a scary movie or an exciting ball
Happy watching a scary movie or an exciting ball game
Cry while watching a scary moive or an exciting ball game
Increases in breathing and heart rate result from watching a scary movie...
24
What can also depend on one's prior knowledge, experiences, and prejudices ?
Reactions to sport
Reactions to news
Reactions to music
Reactions to movie
25
Answer
Attention
Empathy
Suspending Disbelief
identification
26
"Women tend to show a greater degree of emotional intimacy in their friendships than ____do."
Young generation
Women
Older generation
Men
27
"_____have far more defined 'six packs' and chests than models of 20 or 30 years ealier."
Female models of twenty-first century
Male models of the twenty century
Male models of the twenty-first century
Female models of the twenty century
28
Answer (hình mờ zậy nên mới xin hình rõ hơn đó hmu hmu)
Cultivation
Sensitization
Catharsis
Desensitization
29
Which charater in TV series are often employed outside the home,but only occurs half as often on TV as in real life?
Father characters
Kid characters
Brothers characters
Mother characters
30
Answer
Empathy
Cognition
Suspense
Humor
31
Answer (hình mờ zậy nên mới xin hình rõ hơn đó hmu hmu)
Setting the Agenda
Creating Pseudo-Events
Framing the Candidates
Changing Frames
32
What kind of media has been defined as the bottom line?
Movies
Reality shows
Advertising
Television shows
33
Which of the following describes heavily covered?
Positions on issues
Framing the candidates
Candidates' qualifications
Colorful public responses
34
All of the following statements are the positive effects of social marketing EXCEPT
An altered perceived reality
Reinforece negative existing attitudes and behavior
self-initiated information seeking in individuals
Making the problem more salient
35
Which sentence refers to the direct effects model?
Repeated exposure to media stimuli
Different people perceive the same message differently and respond to it...
Only under certain conditions or for certain audience members
Media messages are thus "magic bullets" piercing the mind of the populace
36
Choose the correct answers from the Cognitive Components of Media Experience(Check three options)
Suspending Disbelief
Empathy
Attention
Identification
37
What are the contents that show Suspending Disbelief? (check three options)
A common popular view of the media is that they merely "reflect"The world..
Reflects the need and wants that we really have
Agree to accept the characters portrayed onscreen as real human being so...
Studying the perceived reality that we cognitively construct through...
38
Answer
Teaching new behaviors
Disinhibition of known behaviors
Sexual arousal
Teaching new values
39
Sex before marriage, often shortly after one's first meeting, seems to be the norm in TV and film entertainment today.
Premarital sex
Extramartial sex
Serious sex
Comedic sex
40
Answer (hình mờ zậy nên mới xin hình rõ hơn đó hmu hmu)
Transportation
Suspending Disbelief
Identification
Attention
41
When afraid of watching something scary,how do school-age children tend to cope using strategies?
Clutching a beloved object
Covering their eyes
Reminders of the unreality of the situation
Eating or drinking
42
What are the content statements about the Direct effects model? (check two options)
Repeated exposure to media stimuli
Different people perceive the same message diffrerently and respond to it..
Only under certain condtions or for certain audience members
Media messages are thus"magic bullets" percing the mind of the populace
43
Which of the following indicates a human is experiencing Suspending Disbelief?
Depends on how much we identify with the character
The distinction between fantasy and reality becomes blurred
Imagine ourselves like that character
Allow ourselves to be transported into a narrative world that is,drwan ...
44
"The____is the attitude's translation into behavior."
Belief
Cognition
Affective(Emotional)
Action
45
A different kind of persuasive media message is the___usually sponsored by some goverment agency or nonprofit Ad Council
Private Service Annoucement
Public Service Annoucement(PSA)
Image building or Good will
Political advertising
46
Answer (hình mờ zậy nên mới xin hình rõ hơn đó hmu hmu)
Setting the Agenda
Framing the Candidates
Changing Frames
Creating .....-Events
47
Which of the following statements shows people are going through transportation?
The distinction between fantasy and reality becomes blurred
imagine ourselves like that character
Allow ourselves to be transported into a narrative world that is,drwan...
Depends on how much we identify with the character
48
Which one is the first stage of minority portrayals?
Non-regulation
Ridicule
Disrespect
Non-recognition
49
All of the following are effects of viewing media sex EXCEPT
Sexual arousal
Values and attiudes
Sexual behavior
Reinforcement of sex
50
Answer (hình mờ zậy nên mới xin hình rõ hơn đó hmu hmu)
Empathy
Attention
Suspending Disbelief
Identification
51
What does empathy mean
Empathy suggests a much fainter engagement with them, what we can feel a...
Empathy means understanding someone else's
Empathy,the ability to understand and feel what someone else is feeling,...
Empathy is pity,compassion,fellow-feeling,commiseration
52
_____coverage changed politics by decreasing the psychological distance between the politicain and the voter
Print media
Radio
Television
Advertising
53
What is Emotion?
Emotion is long-lasting and can be thought of as a prolonged affective...
Emotion is upside-down face commonly conveys sarcasm,irony,humor,silliness
Emotions are internal states and must be inferred from behaviour
Emotion are ideograms and smileys used in electronic messages and web pages
54
What is fake news?
These feature have a narrative structure closer to fiction and are most...
Suspense is usually characterlised as an experience of uncertainly whose...
Any report of an event that happend or was disclosed within the previous...
News in which falsities appear by deliberate intent rather than accident...
55
Answer
belief
cogniton
some observable
personalised
56
___is sending,receiving,or forwading sexual words,images online or videos between mobile phones,of oneself to others
Postitive sociallization effects
Catharsis
Socialization of adolescent behavior
Sexting
57
There are 4 stages of minority portrayals.Which are they?
Non-recognition, Ridicule , Regulation , Respect
Recognition, Ridicule, Non-regulation , Respect
Recognition , Ridicule , Regulation , Disrepect
Recognition , Ridicule , Regulation , Respect
58
Political advertising can also set the agenda on issues by
seeking to express an image of a candidate
developing a candidate' position on issues
raising money
conveying to us what issues are important
59
How many stages of processing involved in understanding and acting upon seeing an ad?
7
8
9
10
60
What year did television appear?
The 1920s
The 1990s
The 1980s
The 1950s
61
What are two forms of media intricately connected to emotion?
Music and News
News and propaganda
Music and Sports
Sport and Fandom
62
Choose the three effects models of the media
Direct effects model
Cumulative effects
Conditional effects model
Behavioral effects
63
_____tends to be negatively associated with a preference for violent media.
Empathy
Hostility
Psychoticism
Sensation seeking
64
Answer
Sexual arousal
Teaching new values
Catharsis
Teaching new behaviors
65
When does the first advertisement appear in the world?
From around 3000BC in Thebes, Greece
From around 2000BC in Thebes, Greece
From around 1000BC in Thebes, Greece
From around 4000BC in thebes, Greece
66
What is hard news?
An account of imaginary or real people and events told for entertainment
Any report of an event that happened or was disclosed within the previous..
Every news that we could find on the Internet
These features have a narrative structure closer to fiction and are most...
67
Answer
Schema (Script) Theory
Limited Capacity Model
Cultivation Theory
Social Cognitive Theory
68
Which of the following solutions regards insitutional solutions?
Parental mediation
Classroom Training
Television Content Ratings
Personality development
69
What is the philosophy of Schema (Script)Theory?
Refers to knowledge structures or freameworks that organize an...
Emphasis on the active role of the audience in making choices and being ...
Creation of public awarness and concern of sallient issues bythe news media
70
___occurs when some event follows a response and increases the likelihood of that response occurring again
Sensitization
Reinforcement
Perceived reality
Desensitization
71
Answer (hình mờ zậy nên mới xin hình rõ hơn đó hmu hmu)
Epidemiological intervention
Environmental intervention
Educational programming
Public Intervention
72
What kind of media effects involves the physical changes in our bodies resulting from exposure to the media?
Cognitive Effects
Attitudinal Effects
Physiological Effects
Behavioral Effects
73
Answer
Women
Men
Gay
Bisexual
74
Answer
Acoustic
Popular music
Meditation music
Rock music
75
Answer
Cognitive Empathy
Cognitive Sympathy
Emotional Empathy
Emotional Sympathy

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