Persuasive Techniques

Question 1

A well-known person, or celebrity, to promote a product or service

Accepted Answer

testimonial

Question 2

An attempt to persuade or influence the beliefs or thinking of the public.

Accepted Answer

propaganda

Question 3

Appealing to someone’s emotions

Accepted Answer

emotional appeal

Question 4

Uses reasons and evidence

Accepted Answer

logical appeal

Question 5

Trying to distract someone by changing the subject, by deception, or by using details not relevant to issue

Accepted Answer

red herring

Question 6

A short, catchy phrase or statement

Accepted Answer

slogan

Question 7

Suggests you will be the best

Accepted Answer

snob appeal

Question 8

Applying the rules or facts about one situation to other situations or all situations

Accepted Answer

sweeping generalization

Question 9

A statement suggesting that everyone is using a specific product, so you should too

Accepted Answer

bandwagon

Question 10

Using ordinary people to promote a product or idea

Accepted Answer

plain folks

Question 11

Using the opinion of an expert to support a product or idea

Accepted Answer

expert opinion

Question 12

Using a conclusion to prove a point

Accepted Answer

circular argument

Question 13

Saying the same thing over and over again in the hopes it will be remembered

Accepted Answer

repetition

Question 14

An attack on the other company or other product

Accepted Answer

name calling

Question 15

Using numbers/statistics to persuade

Accepted Answer

statistical appeal

Questions 15