Marketing I: 30.1 Terms and Concepts Review

The first step of product development is

_______________ is the number of product items offered within each product line

In this stage, sales level off

In this stage, the focus is on promotion and production

The Cheese Haus in Papillion would be considered to have ________ product lines.

The number of different product lines a business manufactures or sells

In this stage, competitors start to enter the market...

This is generally the least profitable stage of the product life cycle

This step deals with determining costs, profits, and required investment

A ________________ are all the products/services a business makes or sells.

A __________________ is a specific model, brand, or size of a product within a product line

Only introducing the product to one or two geographic areas would be considered

Harvesting or discontinuing the product is common in this stage

The Cheese Haus in Papillion would be considered to have a _____ product mix.

Wal-Mart would be considered to have a ________ product mix.

A _______________ is a group of closely related products manufactured and/or sold by a business

The stages a product goes through is known as...