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Chapter 1 IBM Flashcards | StudBud
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Chapter 1 IBM
Chapter 1 IBM
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StudBud Administration
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Questions
7
Answers
1
What are Market offerings?
Products offered to satisfy a need or a want
Combination of products, information or experiences
Products are presented on the best shelf in the store
Products offered on Black Friday
2
What is a Market?
BATMAN!
The interaction between Sellers and Suppliers
A place to buy food
The set of all actual and potential buyers of a product or service
3
The value of a company comes from the value of its current and future customers.
True
False
4
What are the two sentences that describe the definition of marketing in the best way?
Editing videos that are presenting new products
The process by which companies engage customers
Sailing new or old products to costumers
Building strong customer relationships
5
What is Marketing myopia?
Not being able to understand a product's price
Paying more attention to a specific product rather than to the benefits
Working closely with the company to engage and bring value to customers
Products for people with eye problems
6
What are the goals of Marketing?
Attract new customers by promising superior value
To create a new product
Go shopping with the turnover
Keep and grow current customers by delivering value and satisfaction
7
"Needs, wants and demands" are part of the five core customer and marketplace concepts.
False
True
