Week 3 - Tourism Marketing Principles

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Questions 10

Answers

1
The need of marketing organization arises with the development of
All of the above
New concept in marketing
Different concepts in marketing
Old concept in marketing
2
What does the term PLC stand for?
Product long cycle
Production life cycle
Product life cycle
None of the above
3
With PLC, an organization must be good at developing new product to replace old ones and must be good at ____
Functioning
Selling
Adapting
Testing
4
PESTLE means
Political, Economic, Social, Technology, Legal, Eco-friendly
Pollution, Environment, Social, Technological, Legal, Ecological
Political, Economic, Social, Technological, Legal, Ecological
Pollution, Economic, Social, Technological, Legal, Ecological
5
What does the term “Opportunity” mean in marketing?
Scope for business production
Scope for business segmentation
Scope for business expansion
Scope for business classification
6
__ includes sales review, profit projection & cost for new product, to find if it satisfies the company objective or not
Product Development
Marketing Strategy
Business Analysis
) Test Marketing
7
Suitability of organization depends on
Nature of customer and product
All of these
Nature of business and customer
Type of product and customer
8
What will make the project more attractive while evaluating a new development project using net present value analysis?
Market penetration
Idea screening
Sequential product development
Continuous improvements
9
Marketing environment relates to all factors that affect_____________________
Production
Decision-making
Target
Supply
10
Which of the following is stage of Product Life Cycle?
Growth stage
Decline stage
All of the above
Introduction Stage

Week 3 - Tourism Marketing Principles Flashcards | StudBud