What is the meaning of 'come in all shapes and sizes'?

to be available in a large variety

What does 'stir' mean?

to make someone have a strong feeling about something

Why do advertisers use celebrities in their ads?

because people trust their opinion

What is the main idea of the last paragraph?

to encourage the readers to try

According to reserchers, how can advertisers make people remember an advertisement?

to create an emotional response

In Ad 1, what makes people stop and look at it?

the image of the happy little dog

What advertising technique is used in Ad 3?

combine good visuals and word-play

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Advertising

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Questions 16

Answers

1
What is the purpose of Ad 4?
to get people start smoking
to get people stop smoking
to get people stop reading
to get people stop breathing
2
Only Ads 1 and 2 use images to attract us.
True
False
3
What is the meaning of 'come in all shapes and sizes'?
to come quickly
to catch people's attention
to be available in a large variety
to come in beautiful shapes and sizes
4
What does 'stir' mean?
to leave or move from a place
to make someone move slightly
to make someone start doing something
to make someone have a strong feeling about something
5
What technique is used in Ad 2 to make us pay attention to it?
a celebrity
a colourful design
a familiar image
an intriging image
6
In paragraph 1, which word can be used to replace 'noticeable'?
huge
eye-catching
persuade
design
7
Why do advertisers use celebrities in their ads?
because they are free
because they are role models
because people trust their opinion
because they are beautiful and handsome
8
What is the main idea of the last paragraph?
to criticize the ways to design advertisements
to praise the advertisers
to encourage the readers to try
to make the readers emotional
9
According to paragraph 1, why are advertisements created?
to persuade us to do something
to entertain people
to raise people's awareness on something
to give information
10
According to reserchers, how can advertisers make people remember an advertisement?
to use beautiful and sharp colours
to use pun
to create an emotional response
to invest a large amount of money
11
In Ad 1, what makes people stop and look at it?
the image of the happy little dog
the image of the happy girl
the words
the image of the background
12
What advertising technique is used in Ads 1 and 2?
create an emotional response
include facts and figures
use experts and celebrities
use an appealing image
13
All the Ads in the article are directed at teenagers.
True
False
14
What advertising technique is used in Ad 3?
combine good visuals and word-play
create an emotional response
use an appealing image
include facts and figures
15
What advertising technique is used in Ad 5?
use experts and celebrities
create an emotional response
include facts and figures
combine good visuals and word-play
16
Ads 4 and 5 include facts
True
False

Advertising Flashcards | StudBud