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Duplicate of PRT 312 - Golf Operations Flashcards | StudBud
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Duplicate of PRT 312 - Golf Operations
Duplicate of PRT 312 - Golf Operations
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PRT 312 - Golf Operations
Flashcards
40 cards
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Practice quiz
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Host live
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Questions
40
Answers
1
According to the PGA of America, three facets of an organization drive the brand. They are:
Culture, Marketing, Promotion
Brand Expression, Business Strategy, Culture
Culture, Brand Expression, Promotion
Business Strategy, Marketing, Promotion
2
Step one in developing an effective staff training program is deciding on training tools to use
True
False
3
All of the following would fall under "one minute manager routines" except:
Yesterday's information
Product information
Today's information
Recognition of good work
4
A "one minute manager" describes a manager who:
Checks in with individual employees if only for a moment
Manages in the here and now (the present moment)
All of the above
Spends one minute of every hour managing his/her staff
5
Which of the following dictates how many employees need to be hired?
Business Objectives
Size of Clubhouse
Goals
Head Pro
6
A dress code helps maintain the facility's image and enhance the golf experience for players.
False
True
7
Which is necessary to draw conclusions from yield management analysis at a public course?
revenue per round
past performance comparisons
weather and climate data
number of days in advance that rounds were reserved
8
A facility does 1,000 rounds/month. Their potential is 16,000/year. What is the yield?
33%
1.6%
75%
16%
9
The USGA's Pace Rating System says the total course paces tend to fall between 3:30 and 4:30
False
True
10
A tool a PGA Pro could use to compare top-line revenues and expenses with similar facilities is
Annual Compensation Survey
Annual P/L Statement
Performance Track
Annual Operations Survey
11
Which of the following is not a characteristic of effective teams?
Resolve Conflicts
Have effective leadership
Communicate openly
Use strengths to develop weaknesses
12
Caddie programs provide little value to players since the start of GPS & laser range finders
True
False
13
Get Golf Ready is an example of this type of program:
Attraction Program
New Player Development Program
First Tee Program
Transition-to-Play Program
14
Which is not a key value identified by PGA as important to maintaining national brand identity?
Honor
Integrity
Pride
Loyalty
15
Guidelines from management that outline a definite course of action in various situations are:
Operational Rasks
Principles
Procedures
Policies
16
Which database requires a more accurate, current database?
e-mail
neither
both
direct mail
17
Procedures are guidelines/rules from management to outline course of action in situations
False
True
18
Which of the four "P's" of marketing is considered the final step?
Promotion
Place
Price
Product
19
Dividing the total sales from customer responses by the total cost of advertising =
profit/loss
cost per sale
BOMI
dollars per round
20
To determine the right mix of formal and informal training, a facility does not need to:
determine training needs
ask questions about previous training
develop training tools
provide training opportunities
21
Which of the following golf is most beneficial in eliminating slow play at a public course?
Design greens so players move off the side of the green
Greens at least 7500 sq ft so players hit more GIR
Place Out of Bounds on the left side of holes
Flatten fairway edges to give level lies for stray tee shots
22
Selling merchandise is one of the three principle layers of internal marketing
True
False
23
Electronic POS systems automatically compile all of the following for the daily report except:
Cash Flow/Cash on Hand
Dollars/Round
Merchandise sales
Average sale amount/customer
24
The four "P's" of marketing are:
Product, Price, Placement, Promotion
Product, Placement, Precision, Price
Product, Price, Profit, Personnel
Price, Placement, Positioning, Profit
25
What should be the main training principle at a golf facility?
Tee Sheet and Starting Procedures
Golf Instruction skills
Customer Relations skills
Safety
26
The longer the time interval between tee times, the higher quality the golfing experience.
True
False
27
Which of the following is not one of the basic resources needed to run a golf facility?
Time-based Resources
Material Resources
Financial Resources
Capital Resources
28
Player development programs are more important at public courses than at private courses.
False
True
29
Which PGA question is a good starting point when looking at your facility play process?
Why do people want to play here?
Who plays here?
How is play initiated at my facility?
Where do my customers come from?
30
Which of the following is not a management task for the Orient/Train Staff Management role?
Analyze required staff skills/characteristics
Encourage skill demonstration and sharing
Match personal interests and positions
Prepare ongoing OJT for all positions
31
The percentage of the budget that a private facility typically puts towards marketing is
5%
no industry standard
6%
3%
32
In order to successfully build business internally, which of these is most likely required?
POS software to accumulate customer data
Golf Now
Foretees
GPS links ups between course and web site
33
The USGA developed this in the 1990's.
Pace Rating System
Split Tee Starting System
Rules of Golf
Local Rules Addendum
34
When managers meet with heads of operations to address detailed issues, it is called a _______
Staff Briefing
Staff Meeting
MBWA
Staff Debriefing
35
"Marketing" and "Promoting" are synonymous?
False
True
36
Marketing - notifying people that a facility's products/services are ready to serve them.
False
True
37
Which of the following is sometimes referred to as a facility's "best employee"?
Signs and Posters
Scorecards
Newsletters
Brochures and Printed Guidelines
38
__________ is a subset of marketing.
Promotion
Sales
Advertising
Merchandising
39
What is a good pace of play guideline for use during a round of golf?
Play from the correct tees
Carry extra tees, balls, ball markers, etc.
Record scores at next tee, not on the green
Track your time to complete your round
40
All of the following are responses to variances, except:
increasing workload
delaying merchandise orders
adjusting pricing structure
cutting down on hourly labor