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Strategic Marketing
Strategic Marketing
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Study Guide for Strategic Marketing 5.01
Flashcards
20 cards
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Practice quiz
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Host live
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Questions
20
Answers
1
To a consumer, price is the
?
of something?
net gain
supply
net loss
cost
2
Gross sales and revenues are sales figures not ?
are markup figures
are marginal revenue
are price maximization
not cost figures
3
Price Maximization is?
When marginal revenue equals marginal cost
when supply equals marginal revenue
100% markup
break even analysis equals keystoning
4
Quantity of product that is offered to market by a supplier at various prices for a period is?
market share
demand
cost
supply
5
Price allocates resources in what type of economy?
Open Market
Contemporary Market
Socialist Market
Free Market
6
Situation which an increase or decrease in price won't significantly affect demand for product.
elasticity of demand
inelastic demand
elastic demand
marginal cost
7
The CPI is produced by what specific agency of the Federal Government?
Department of Commerce
Bureau of Labor Statistics
The White House
Food and Drug Administration
8
Name two types of costs associated with pricing.
supply/demand
fixed/variable
fixed/price equilibrium
variable/keystoning
9
The Challenger had had the first civilian on board and she was a teacher from which state?
North Carolina
New Hampshire
Texas
Virginia
10
Price X Sales Unit= ?
Prestige
Current Ratio
Revenue
Status Quo
11
What is one of Warren Buffetts top 10 tips for success?
Fancy car
Passion
Traveling
Money
12
Mathematical software-based system to profitability fill unused reservation capacity?
Quicken software
Yield management
capterra software
Business solution software
13
Prices begin to decrease during which stage of the Product Life Cycle?
Introductory
Decline
Growth
Maturity
14
A method determining what sales volume must be reached before total revenue equals total costs.
status quo
supply
fixed cost
Break even analysis
15
What is given up in an exchange to acquire a good or service?
product
demand
price
promotion
16
Price at which supply and demand are equal?
up/down
fixed/variable
revenue/sales
supply/demand
17
Mean Joe Green was a football player in the 70's and 80's for ?
Cowboys
Broncos
Steelers
Patriots
18
Keystoning is the practice of marking prices up...
35%
110%
100%
50%
19
What effects price?
Distribution
Competition
Internet
All of the above
20
Rising price levels make consumers more price?
apathetic
apologetic
sensitive
optomistic
