A business divides up groups of consumers with terms such as 'working class', 'professional'

Behavioural/Lifestyle segmentation

Demographic segmentation is about segmenting the market based on

The characteristics of the population

Lifestyle segmentation is about

Developing products that match consumers way of life

Geographic segmentation is about

Dividing markets based on location

The correct sequential three step process in market segmentation is:

Segmentation, targeting and positioning

Which of the following is an advantage of market segmentation

Allows a business to target more effectively

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Market Segmentation

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Re-cap quiz for Level 3 marketing unit

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Questions 12

Answers

1
A business divides up groups of consumers with terms such as 'working class', 'professional'
Geographical segmentation
Demographical segmentation
Behavioural/Lifestyle segmentation
Psychographical segmentation
2
Which of the following car brands are targeting a niche segment?
Renault Clio
Vauxhall Astra
Lotus Esprit
Ford Mondeo
3
Sad-hos is a nightclub aimed at the over 40's. What type of segmentation is being used here?
Psychographic
Demographical
Geographical
Behavioural
4
Demographic segmentation is about segmenting the market based on
Consumer psychology
Consumer behaviour
The characteristics of the population
Location
5
Which of the following is the best example of a mass market approach
Cartier Watch
Andrex Toilet tissue
Organic baby food
Mercedes S class saloon
6
PotsRUs has 26% market share of the £1.5 million pots market. What are PotsRUs annual sales?
£260,000
£190,000
£390,000
£930,000
7
Lifestyle segmentation is about
Developing stylish products for that segment
Dividing market based on age
Developing products that match consumers way of life
Understanding what consumers like about their life
8
Geographic segmentation is about
Dividing consumer groups based on lifestyles
Dividing markets based on location
Dividing consumer groups based on social status
Understanding the benefit the product has to offer
9
The market segment that a business aims its product or service at is called their
Specific market
Main market
Target market
Mass market
10
The correct sequential three step process in market segmentation is:
Differentiation, positioning and segmentation
Targeting, differentiation and positioning
Positioning, targeting and segmentation
Segmentation, targeting and positioning
11
The proportion of a market owned by one business is called its
Market value
Market segment
Market share
Market slice
12
Which of the following is an advantage of market segmentation
Reduces the need to run promotion
Allows a business to target more effectively
Can charge higher prices
Lets a business invest more money in production

Market Segmentation Flashcards | StudBud