Unit 01 - LO2

Question 1

Based on the graph, why are males more likely to use live streaming services compared to females?

Accepted Answer

Females tend to watch programmes that can be watched later e.g. Soap dramas, Males tend to use these services to watch live events such as sport events

Question 2

Why would the younger generation lean to more expensive technological devices rather than cheap analog products?

Accepted Answer

Being born in the digital era enables them to adapt to new devices, Easier to use and has more access to other products online, Gadgets these days are more inclusive entertainment and necessity wise

Question 3

Why do you think Timeshifting is becoming more popular?

Accepted Answer

Easier access for audiences who are pre-occupied as technology is portable

Question 4

Pick an example of online technologies that help support traditional advertisements:

Accepted Answer

Online Games - To support new films released, Pop-up Ads, Viral Marketing

Question 5

Define Timeshifting:

Accepted Answer

Watching programmes on demand rather than the traditional time scheduled

Question 6

What factor could publishing companies use to increase their circulation and readership to their audience demographic?

Accepted Answer

Lowering the initial price, Marketing to younger audiences by including relevant topics, Include giveaways/prizes in their products

Question 7

How do radio services try to appeal to their audience demographic?

Accepted Answer

Bringing in guest speakers who the audience like, Focuses on specific genres of music their target audiences likes, Having funny segments that are non traditional, Prize giveaways for listeners

Question 8

Spotify has the help of other companies such as Now TV to gain more customers. What is the media term for this?

Accepted Answer

Joint Venture

Question 9

The graph shows that Amazon have a lot of music subscribers globally, why is that?

Accepted Answer

Amazon provide more services on their membership so this attracts customers

Question 10

TRUE or FALSE: "It is just as important to use traditional methods of advertisement in the digital era"

Accepted Answer

True

Question 11

Name one factor that has had a big influence on technological convergences in terms of distributing media products:

Accepted Answer

Web 2.0

Question 12

Which theorist states that the "new digital age would bring the era of ‘death of the schedule’".

Accepted Answer

Sonia Livingstone (2002)

Question 13

Why is it most important to do some form of viral marketing for any media product?

Accepted Answer

To gain more exposure for the product which would lead to higher profits

Question 14

What is the most important factor for a radio show?

Accepted Answer

Sound quality

Question 15

Which is an example of below the line advertising?

Accepted Answer

Pamphlets

Unit 01 - LO2

Questions 15

Unit 01 - LO2

Questions 15