Which one of the following is an accurate statement regarding Class groups?

Independent hotels are put into a class based on their ADR

Which is a true statement about Management Companies?

Mgmt. companies have contracts where they receive payment for their service

How are exchange rates handled when it comes to multiple time periods, e.g. YTD, Running 3month or Running 12 month?

Exchange rate for each month is used, then KPI's are done for a time period

Which of following is NOT a valid way to select hotels for a Trend Report?

Ask STR to select the best performing hotels in an area

When can a competitive set be changed?

At any time, although many wait until the beginning of the year

The number of Rooms Available in a total market can change over time due to what four factors?

New hotel openings, Hotel closings,room additions, and room drops

A HOST or Profitability report displays what type of information?

Profit and Loss information, including revenue, expenses and profit account

When you receive your STAR report you see that your ADR Rank for the current month is “3 of 7”. What do you know?

Your hotel has the 3rd highest ADR among the members of your comp set

Which one of the following is an accurate statement?

The ADR for the first 8 months of 2013 was up from the same period in 2012

When you receive your STAR report your ADR index was 110 and your Occupancy index was 90. What do you know?

The RevPAR index will be in the neighborhood of 100

Which one of the following statements is accurate regarding “Sufficiency” as it related to competitive set data?

The sufficiency rules are in place to protect the confidentiality of data

Which statement is true regarding raw data that is submitted to STR?

The majority of data is exported from the hotel company systems

The definition for Supply, Demand and Revenue used by STR and others in the lodging industry are taken from what source?

Uniform System of Accounts for the Lodging Industry

When you receive your STAR report, you see that your RevPAR index was 90 this year and 80 last year. What do you know?

Your hotel will have a positive RevPAR Index Percent Change

What statement is true about a Multi-Segment tab of a Destination Report?

All of the statements above are true

Which one of the following is an accurate statement regarding Segmentation and Add'l Revenue data on the STAR Reports?

A good example of Contract Rooms and Revenue is airline crew business

Which is a true statement regarding markets?

No market will ever cross country boundaries

The “Perspectives” tabs of the Weekly STAR report show all but the following information?

Monthly performance numbers for the last 3 months

What happens when there is a non-reporting hotel in a competitive set?

The comp set average is calculated based upon the reporting hotels

Based on the information provided above, which one of the following is an accurate statement?

Wkend occ for your hotel is always higher than the comp set for all times

Which one of the following is an accurate statement regarding the performance at your hotel?

Your Occ Index has surpassed 100 in each of the four time periods shown

The “Daily Data for the Month” tab on the Weekly STAR report displays what information?

All of the above are displayed on this report

The Competitive Set Report in a Monthly STAR Report shows what information?

18 mos of monthly data, & 3 years of YTD, running 3 mo, and running 12 mo

How many Scale categories are there compared to Class categories?

7 Scale categories and 6 Class categories

Comp sets are used for many purposes in hotel operations, which of the following is one of these purposes?

All of the above are examples of how comp sets are used

The line graph at the top of the Competitive Set Report in a monthly STAR report shows what?

Index values for Occupancy, ADR and RevPAR

Which one of the following is an accurate statement regarding Scale and Class groups and a single chain?

2 Ritz Carltons, no matter location, will always be same scale and class

All of the following are good reason for a hotel to have an additional competitive set, except which one?

Have one set that you can easily beat and another which is realistic

Hotels and hotel companies outside the U.S. may receive STAR reports in what currency?

Local Currency, US dollars or a third currency (the company gets to decide)

In which of the following situations will occupancy increase?

Supply decreases 10% and demand decreases 5%

Which is a true statement regarding submarkets?

A submarket may represent a small city in a rural market

Which is a true statement regarding geographic categorization?

STR uses the UNWTO definitions when it comes to recognizing countries

What are the four steps in the iterative process to effectively use the STAR data?

Analyze, Identify, Develop and Monitor

Markets and submarkets are created based on what two determining factors?

Number of hotels and participation

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Answers

1
Which one of the following is an accurate statement regarding Class groups?
Class and scale groups have very different names
Independent hotels are put into a class based on their ADR
Class groups are only relevant in North America
Once an independent hotel is put into a Class group, it will never change
2
Which is a true statement about Management Companies?
Management companies may manage only one chain
Management companies serve the same role as asset management companies
Mgmt. companies have contracts where they receive payment for their service
Management companies will always own the hotels they manage
3
How are exchange rates handled when it comes to multiple time periods, e.g. YTD, Running 3month or Running 12 month?
The exchange rate for the last month is used
The exchange rate for each day is used
Exchange rate for each month is used, then KPI's are done for a time period
The exchange rate on the first month is used for all months
4
Trend reports are available in which currency?
U.S. Dollars ($) only
Euro ( ) only
Any currency
Local currency only
5
Which of following is NOT a valid way to select hotels for a Trend Report?
Specify an industry segment such as a country, market or submarket
Obtain a Participation List of hotels and specify individual properties
Specify a query based upon variables such as meeting space or # of rooms
Ask STR to select the best performing hotels in an area
6
Changes to how Markets and Submarkets are geographically defined are made how often?
Every five years
Annually
No regular schedule
Monthly
7
When can a competitive set be changed?
Only if your hotel has changed affiliations
At any time, although many wait until the beginning of the year
Only at the beginning of the year
Only when a hotel has a new general manager
8
The competitive set RevPAR (G6) for July is?
$155.16
$143.42
$119.89
$165.12
9
The number of Rooms Available in a total market can change over time due to what four factors?
New hotel openings, Hotel closings,room additions, and room drops
Hotel closings, Brand conversions, Room additions, and Room drops
New hotel openings, Hotel closings, Brand conversions, and Renovations
New hotel openings, Conversions, room additions, and room drops
10
Which is NOT a valid non-geographic category?
Destination Resort
Boutique
Extended Stay
Guest Satisfaction Rating
11
A HOST or Profitability report displays what type of information?
Balance Sheet (Assets) information
Profit and Loss information, including revenue, expenses and profit account
All of the above
Monthly performance (Occupancy, ADR, RevPAR) data
12
The “Weekly Performance At A Glance” tab on the Weekly STAR report displays what information?
All of the above
A weekly total
Running 28-day data
Detail daily data for every day of the prior week
13
When you receive your STAR report you see that your ADR Rank for the current month is “3 of 7”. What do you know?
The ADR for your hotel is higher than the competitive set ADR
Your hotel has the 3rd highest ADR among the members of your comp set
The ADR for your hotel was higher than the comp set for the last 3 months
Your hotel had an ADR higher than three other members of your comp set
14
Which one of the following is an accurate statement?
The September YTD occupancy for both 2013 and 2012 was exactly the same
The occ for the YTD period ending Sep 2012 is down from the time in 2011
The ADR for the first 8 months of 2013 was up from the same period in 2012
The September YTD occupancy for both 2013 and 2012 was exactly the same
15
The RevPAR Index for November (J3) is?
85.2
122.7
96.2
117.4
16
When you receive your STAR report your ADR index was 110 and your Occupancy index was 90. What do you know?
The RevPAR index will be in the neighborhood of 100
The RevPAR index will be in the neighborhood of 120
The RevPAR index will be in the neighborhood of 105
The RevPAR index will be in the neighborhood of 115
17
A HOST or Profitability report display data for how many years?
3
10
2
1
18
Which one of the following statements is accurate regarding “Sufficiency” as it related to competitive set data?
The sufficiency rules are in place to protect the confidentiality of data
If a comp set number for 1 month isn't sufficient it will still show on STR
With 6 hotels in your comp set, if 1 doesn't report, you won't see a report
Each hotel determines what is "sufficient" for their comp set data
19
The comp set occupancy (E6) for July is?
72.6%
61.9%
60.9%
74.3%
20
Which statement is true regarding raw data that is submitted to STR?
Most data is entered online
There are limited error check programs
The majority of data is exported from the hotel company systems
A small amount comes in the form of raw data files
21
The definition for Supply, Demand and Revenue used by STR and others in the lodging industry are taken from what source?
Modern Hotel Industry Accounting
Lodging Industry Accounting Fundamentals Guide
Hotel Book Keeping for Dummies
Uniform System of Accounts for the Lodging Industry
22
When you receive your STAR report, you see that your RevPAR index was 90 this year and 80 last year. What do you know?
Your hotel outperformed the comp set when it comes to RevPAR both years
Your hotel would have a positive RevPAR Percent Change
Your hotel will have a positive RevPAR Index Percent Change
Your hotel bea the comp set this year inRevPAR, but not last year
23
What statement is true about a Multi-Segment tab of a Destination Report?
You can select several industry segments and their data will appear
You can select comparable markets to track the performance of other cities
The tab will display numbers for two different time periods
All of the statements above are true
24
Which one of the following is an accurate statement regarding Segmentation and Add'l Revenue data on the STAR Reports?
A good example of Contract Rooms and Revenue is airline crew business
Add'l revenue categories include F&B, Rentals, Other, and Room Revenue
Group Rooms is defined as business sold in blocks of 50 or more rooms
It is rare for luxury and upscale chains to submit segmentation
25
Which is a true statement regarding markets?
A country never has more than 100 markets and never has less than 2 markets
There is another name for Markets outside the U.S.
Markets include hotels that are in big cities, not rural areas
No market will ever cross country boundaries
26
The “Perspectives” tabs of the Weekly STAR report show all but the following information?
A recap of daily data performance for the last 28 days
12 weeks of weekly data
Monthly performance numbers for the last 3 months
Subtotals for the KPIs for the Week, Running 28 Days, and Running MTD
27
What happens when there is a non-reporting hotel in a competitive set?
Market data is used for the non-reporting hotel
Modeled data is used for the non-reporting hotel
Prior year data for the non-reporting hotel is used
The comp set average is calculated based upon the reporting hotels
28
Based on the information provided above, which one of the following is an accurate statement?
Total current month occ for you and the comp set are greater than YTD occ
Wknd occ TY for your hotel is higher than LY in all time period
Wkday occ for your hotel & comp set are above wknd occ for all time periods
Wkend occ for your hotel is always higher than the comp set for all times
29
Which one of the following is an accurate statement regarding the performance at your hotel?
Your Current Month ADR was higher than the Competitive Set ADR
In YTD, your hotels index number exceeds 110 in all KPI's
Your Occ Index has surpassed 100 in each of the four time periods shown
In running 3 month, your hotel beats the comp set in all KPI's
30
The “Daily Data for the Month” tab on the Weekly STAR report displays what information?
Displays graphs of index values for every day of the current month
All of the above are displayed on this report
Shows KPIs for your hotel and comp set for each day of the current month
Provides a running MTD total based upon daily data
31
The Competitive Set Report in a Monthly STAR Report shows what information?
18 mos of monthly data, & 3 years of YTD, running 3 mo, and running 12 mo
18 mos of monthly data and 2 years of YTD, Running 3 mo, and running 12 mo
12 mos of montly data, & 2 years of YTD, running 3 mo, and running 12 mo
12 mos of monthly data, & 3 years of YTD, running 3 mo, and running 12 mo
32
The RevPAR Index % Change for November (J4) is?
-16%
-13.8%
16%
14.3%
33
The occupancy index for November (H3) is?
90.3
104.6
119.2
83.9
34
How many Scale categories are there compared to Class categories?
7 Scale categories and 7 Class categories
7 Scale categories and 6 Class categories
6 Scale categories and 6 Class categories
6 Scale categories and 7 Class categories
35
Which is NOT a valid type of data that you can request to include on a Trend Report, in addition to monthly data?
Segmentation data
Weekly data
12-month moving average data
Daily data
36
Comp sets are used for many purposes in hotel operations, which of the following is one of these purposes?
Comp sets can be used to aid the sales team in pricing decisions
All of the above are examples of how comp sets are used
Comp sets can be used in management contracts for performance requirements
Comp sets can have an effect on a general managers compensation
37
Modeled data is used in which country?
United Kingdom
United States
China
All countries
38
The line graph at the top of the Competitive Set Report in a monthly STAR report shows what?
Actal % changes for all KPI's for the hotel and comp set
Actual values for all 3 KPI's for the property and comp set
Index values for Occupancy, ADR and RevPAR
Index Percent Change values for Occupancy, ADR and RevPAR
39
What is the minimum number of reporting hotels for an industry segment to be considered“sufficient”?
2
3
4
5
40
Which one of the following is an accurate statement regarding Scale and Class groups and a single chain?
2 Ritz Carltons, no matter location, will always be same scale and class
2 Ritz Carltons, one in the US and one in Japan can be different classes
2 Ritz Carltons, one in the US and one in Japan can be different scales
A Ritz Carlton may choose which Scale and which Class they are in
41
The March YTD Occupancy (E5) is?
63.2%
65%
60.5%
62%
42
All of the following are good reason for a hotel to have an additional competitive set, except which one?
Have 1 comp set for location, and 1 comp set for a special feature or niche
Have different sets for weekday/weekend or group/transient business
Have one set that you can easily beat and another which is realistic
Different stakeholders may not agree on the best comp set
43
What is the average number of hotels in a comp set?
6-7
3-4
4-5
5-6
44
Hotels and hotel companies outside the U.S. may receive STAR reports in what currency?
Local currency only
Euro only
U.S. dollars only
Local Currency, US dollars or a third currency (the company gets to decide)
45
Which one of the following is a non-geographic category shown on the STAR report?
Type
Class
Location
Market
46
Most of the entities below are classified as chains. Which one is a parent company consisting of multiple chains?
Holiday Inn Express
Accor
Hampton Inn
Radisson Blu
47
In which of the following situations will occupancy increase?
Supply decreases 5% and demand decreases 10%
Supply increases 10% and demand increases 5%
Supply increases 5% and demand decreases 5%
Supply decreases 10% and demand decreases 5%
48
Which is a true statement regarding submarkets?
A country will never have more than 100 submarkets
A submarket may represent a small city in a rural market
Submarkets are geographic sub-divisions of a region
Submarkets are not used all over the world
49
Which is a true statement regarding geographic categorization?
STR uses the UNWTO definitions when it comes to recognizing countries
General managers of hotels do not need to know geographic categories
STR geographic categories are limited to North America
The hotel industry uses seven continents to categorize hotels
50
What are the four steps in the iterative process to effectively use the STAR data?
Analyze, Integrate, Decide and Motivate
Analyze, Identify, Develop and Monitor
Assess, Integrate, Develop and Motivate
Assess, Inspect, Decide and Monitor
51
Markets and submarkets are created based on what two determining factors?
Number of hotels and participation
Geographic size and participation
Number of hotels and population
Geographic size and population
52
Which is a true statement about parent companies?
Parent Companies must consist of no more than five chains
Parent Companies can only have hotels in a single country
Parent Companies and the related chains have changed over time
Parent Companies can only consist of chains in a single Scale
53
Which two geographic categories are the most important for a hotel GM?
Country and Submarket
Market and Submarket
Region and Submarket
Region and Market
54
When can a competitive set be created?
A competitive set may be created three months before a hotel opens
A competitive set may be created on the anniversary of a hotel’s opening
A competitive set may be created while the hotel is under construction
A competitive set may be created once the hotel has opened
55
Which is NOT a valid rule related to changing a competitive set?
1 hotel may be added to a comp set if it has been open less than six months
Any change must involve two or more hotels
If adding two hotels to a competitive set, both must be in different chains
A single hotel may be added to a competitive set at any time
56
Which statement is true regarding the industry data that a hotel may see on a STAR report? (NA=North American)
Non-NA hotels will not see any industry segment data
NA hotels will see data for a single industry segment
NA hotels will see Market, Market Class, Submarket, and Submarket scale
NA and Non-NA hotels see the same exact tabs on the STAR Report
57
The HOST Report displays data based upon what time period?
Annual
Weekly
Quarterly
Monthly
58
Which two chain scales will probably experience the largest Supply growth in the near future?
Upper Upscale and Midscale
It is impossible to tell from the information provided.
Upscale and Upper Midscale
Upper Midscale and Midscale
59
Key Performance Indicators (KPI) for the Competitive Set (for example the average Occupancy)are:
Always based upon a straight average of the metrics
Always based upon the aggregated data of each member of the competitive set
The comp set methodology differs by hotel company
The comp set methodology differs inside and outside of North America
60
Which is true regarding the type of performance data (Supply, Demand, Revenue) that STR receives?
Daily, weekly, and monthly
Daily only
Daily, weekly, monthly and quarterly
Daily and monthly only
61
Which is a true statement about independent hotels?
Independent hotels are not affiliated with a specific chain
Chain hotels outnumber independent hotels in every country of the world
Independent hotels may never be managed by an outside entity
Independent hotels are mostly Luxury class with more than 150 rooms
62
What information is never included on a STAR report?
Index numbers and Index Percent Changes
Performance data for an industry segment relevant to the subject hotel
Performance data for individual competitors
The names of hotels included in the subject hotels competitive set
63
Which is NOT accurate regarding the differences between STAR Reports, Ad-hocIndustry Reports, and Destination Reports?
Ad-hoc Industry Reports are requested on a one-time, as needed basis
Destination Reports are most often received by tourism organizations
Hotel companies cannot obtain Ad-Hoc Industry reports or Destination Report
Hotels and companies have subscriptions to STAR reports to get regularly
64
Which two non-geographic categories are the most important for a hotel GM?
Scale and Class
Class and Type
Location and Type
Scale and Location
65
Based upon the first nine days of the month, what can you determine about your hotel’s Occupancy performance?
Your hotel had the highest Occupancy in the Competitive Set every day
The Competitive Set’s Occupancy improved year-over-year every day
The Comp Set’s Occ was below your hotel’s occupancy for the first 3 days
The Comp Set’s ADR was above your hotel’s on the latest Friday and Saturday
66
Which one of the following is an accurate statement regarding Supply growth over the last 5years?
The Upper Upscale segment has the largest decrease in supply
The Independent supply increased significantly from 2010 to 2013
The Luxury Scale group experienced a significant decrease in Supply
The Upscale segment experienced a significant increase in supply
67
When talking about U.S. Industry Data, which is an accurate explanation of “modeled data”?
Modeled Data does not account for the non-participating independent hotels
Modeled Data does not help increase the accuracy of U.S. Industry data
U.S Industry Data is based only on the actual data from reporting hotels
Model data uses reporting hotels data to estimate non-reporting hotels data
68
Many tabs in the Trend Report show Census Props and STAR participation. Which is an accurate statement about this data?
All of the statements are accurate
Shows total # of hotels and rooms, as well as % of rooms that submit data
The data in these columns will not change over time
There may or may not be a consistent sample for the trend report
69
Benchmarking in the hotel industry takes place at what level?
Geographic level for tourism organizations
All of the above levels
Corporate level for a hotel company, for example one brand versus others
Property level for an individual hotel versus their Competitive Set
70
Which statement is true regarding RevPAR?
When a hotel or GM is evaluated, the RevPAR metric is rarely considered
It can be thought of as a combination of Supply and Demand
It is almost always higher than ADR
It can be thought of as a combination of Occupancy and ADR
71
Which of the following is a rule related to requesting Trend report(s)?
You must select four or more participating hotels
If you request multiple Trend reports, the hotels must differ by at least 2
1 hotel can be a max of 50% of the participating room supply
All of the above are rules related to requesting a Trend Report
72
What days are included in "weekday" in most parts of the world?
Monday through Friday
Sunday thru Saturday
Sunday thru Thursday
Friday and Saturday
73
Who creates a competitive set for a chain hotel?
Only the Sales & Marketing Managers
It is a joint effort involving many stakeholders
Only the General Manager
Only the Revenue Manager
74
What are the four phases for hotel projects in the development pipeline?
In-Construction, Post Planning, Planning and Unconfirmed
In-Construction, Final Planning, Post Planning and Unconfirmed
In-Construction, Post Planning, Planning and Pre-Permit
In-Construction, Final Planning, Planning and Unconfirmed
75
The four key considerations when creating a Competitive Set are?
Participation, Proximity, Pricing and Product
Participation, Perimeter, Pool and Pricing
Participation, Proximity, Policy and Product
Participation, Parking, Policy and Pricing
76
The ADR Index % Change for November (I4) is?
1.7%
3.4%
-1.6%
-3.4%
77
In descending order of geographic size, which option below is correct?
Continent, Sub-Continent, Country, Submarket, Market
Continent, Sub-Continent, Market, Country, Submarket
Continent, Country, Sub-Continent, Submarket, Market
Continent, Sub-Continent, Country, Market, Submarket
78
Which is a true statement regarding the Changes to Existing Supply tab of a Pipeline Report?
All of the above are true statements
It shows changes to existing supply for two time periods
It shows the net gain or loss of hotel rooms over time by brand and scale
It can be used to analyze the conversion activity in a specific area
79
Which one of the following is NOT a Location Category used by the hotel industry?
Airport
Urban
Oceanfront
Suburban
80
Which is a valid rule related to creating a competitive set?
No single property or chain can have more than 25% of the total room supply
You cannot have more than 20 hotels in your comp set
Comp sets must include seven or more hotels
When % are calculated, the rooms of the subject and chain are excluded
81
Which is NOT a true statement regarding a Destination Report?
Reports are available only on a monthly basis, but not weekly
The report helps the organization keep tabs on the local hotel industry
An organization can create a personalized report with data relevant to them
There is a variety of templates that an organization can choose from
82
Which is an accurate statement regarding the Day of Week and Weekday/Weekend tab in the Monthly STAR report?
Shows data by each day of the week as well as a Weekday vs Weekend subtotal
All of the above
It shows all the KPI's for all four time periods for the property andthe
It is a very valuable tab and can be used to find areas of improvement
83
Which of the following statements best describes performance of your hotel over the last six months?
Your hotel’s Occupancy Rank has never been higher than 3 of 5
Your hotel is the Occupancy leader in the Competitive Set
Your hotel’s Occupancy Rank has consistently been 2 of 5
Your hotel’s Occupancy Index has progressively improved each month
84
Which Upscale Brand experienced the most significant net change in room supply over the last 12 month period?
Springhill Suites
Courtyard
Crowne Plaza
Doubletree
85
The ADR percent change for April (G5) is?
1.4%
-2.1%
2.1%
1.5%
86
What are the three different operation types?
Managed, Clustered, Independent
Managed, Franchise, Independent
Chain Management, Franchise, Independent
Corporate, Managed, Independent
87
When you receive your STAR report, your ADR is $100, and the comp set ADR was $90. What can you tell?
Your RevPAR will be higher than the RevPAR of the competitive set
There was one hotel that had a higher ADR than you
Your ADR was $10 more than the average of all the members of the comp set
You had the highest ADR of all of the members of the competitive set

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