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Advertising Tactics & Strategies Flashcards | StudBud
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Advertising Tactics & Strategies
Advertising Tactics & Strategies
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Flashcards
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Questions
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Answers
1
"Everybody's doing it" is the message of the following ad tactic:
Simon Says
Weasel Words
Bandwagon
Follow the Leader
2
Most prominent tactic used in this ad:
Colour
Repetition
Sounds Good
Facts & Figures
3
Ads that tend to make you feel good/bad about a situation use this tactic:
Omission
Family Fun
Scale
Heart Strings
4
This ad uses the following ad tactic:
Repetition
Scale
Sex
Star Power
5
Tactic used when advertisers do not divulge all information about their product
Weasel Words
Omission
Facts & Figures
Surprise!
6
This ad tactic is frequently used on cereal boxes:
Bandwagon
Sex
Cartoon Characters
Sounds good
7
This ad uses:
Repetition
Family Fun
Scale
Facts & Figures
8
To make a product appear bigger or smaller than it actually is, is known as:
Eyer
Object Enhancement
Zoom
Scale
9
Using celebrities to endorse a product is known as:
Celebrity Culture
Star Power
Omission
Status Symbol
10
Advertising tactic most prominent in this ad:
Star Power
Put Down
Bandwagon
Sounds Good