In the relationship marketing firms focus on __________ relationships with __________.

Long term; customers and suppliers

The term "marketing mix" describes:

A blending of four strategic elements to satisfy specific target markets

Which of the following statements is correct

Marketing is creating, communicating, delivering, and exchanging offerings

Today's marketers need...

Both creativity and critical thinking skills

The way in which the product is delivered to meet the customer’s needs refers to:

Place & distribution activities

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Marketing Quiz 2

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Questions 10

Answers

1
In the relationship marketing firms focus on __________ relationships with __________.
Short term; customers
Short term; customers and suppliers
Long term; customers
Long term; customers and suppliers
2
The term "marketing mix" describes:
The relationship between firms' marketing strengths & its weakness.
A series of business decisions that aid in selling a product.
A composite analysis of all environmental factors (micro & macro)
A blending of four strategic elements to satisfy specific target markets
3
Newsletters, catalogues & invitations to firms-sponsored events are associated with the marketing mix activity of:
Pricing
Product Development
Promotion
Distribution
4
Which of the following statements is correct
Marketing is the term to refer only to the sales function within a firm
Marketing is creating, communicating, delivering, and exchanging offerings
Marketing is an activity that considers only the needs of the organization.
Marketing managers usually don't get involved in production or distribution
5
Which of the following is NOT part of the external marketing environment
Product
Legal
Political
Socio- cultural
6
A firm has decided to alter its pricing & promotional strategies in response to slower job growth & personal incomes.
Economic Environment
Socio- cultural Environment
Competitive Environment
Political Environment
7
A person who attempts to satisfy their needs at the basic level of Maslow’s needs hierarchy is
Esteem
Physiological
Social
Self actualisation
8
Today's marketers need...
Both creativity and critical thinking skills
Critical thinking skills but not creativity
Neither creativity nor critical thinking skills
Creativity but not critical thinking skills
9
A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the _________
Sales
Relationship
Marketing
Production
10
The way in which the product is delivered to meet the customer’s needs refers to:
Advertising and Promotion activities
Place & distribution activities
Selling
New product concepts & improvements

Marketing Quiz 2 Flashcards | StudBud