Hunt Marketing 2e Chapter 1 College Marketing Review

Question 1

The production orientation strategy was especially important during the Great Depression.

Accepted Answer

False

Question 2

What suppliers should I use relates to which P in the marketing mix?

Accepted Answer

Place

Question 3

Which is an example of a nonprofit organization?

Accepted Answer

The Red Cross

Question 4

The American Marketing Association (AMA) has a code of ethics for marketers.

Accepted Answer

True

Question 5

The name, term, symbol, design that differentiates a firm's products.

Accepted Answer

brand

Question 6

Should I use eco friendly packaging relates to which P in the marketing mix?

Accepted Answer

Product

Question 7

It's easy to change any of the 4P's in the marketing mix.

Accepted Answer

False

Question 8

Do I need to hire salespeople relates to which P in the marketing mix?

Accepted Answer

Promotion

Question 9

Activity that occurs when a buyer and seller trade things of value so that each is better off

Accepted Answer

Exchange

Question 10

The practice of measuring, managing and analyzing market performance.

Accepted Answer

Marketing analytics

Question 11

Food, clothing, shelter, transportation, safety.

Accepted Answer

Needs

Question 12

The perceived benefits that a customer receives from a product compared to the cost.

Accepted Answer

Customer Value

Question 13

The form that human needs take as they are shaped by personality, culture and buying situations

Accepted Answer

Wants

Question 14

Often referred to as the four Ps of marketing.

Accepted Answer

The marketing mix

Question 15

Planning, implementing and controlling the flow of goods between origin and customer.

Accepted Answer

Logistics

Question 16

Should I offer customers a discount relates to which P in the marketing mix?

Accepted Answer

Price

Question 17

Global marketing, social media, and marketing job employment are trends affecting marketers.

Accepted Answer

False

Question 18

The moral standards expected by a society.

Accepted Answer

Ethics

Question 19

The marketing strategy that focuses on attracting, maintaining and enhancing customer relations

Accepted Answer

Relationship marketing

Question 20

The idea that a firm’s long-term success must include an effort to satisfy customer needs and wants​

Accepted Answer

Marketing Concept

Question 21

Which is an example of a need?

Accepted Answer

Shoes to wear to school

Question 22

Organizational function and set of processes for creating, communicating and delivering value

Accepted Answer

Marketing

Question 23

Internet-based applications that enable users to create their own content and share it.

Accepted Answer

Social media

Question 24

Members of the supply chain can include:

Accepted Answer

All of the above

Question 25

The linked set of companies that support the delivery of a company's products to customers.

Accepted Answer

Supply chain

Hunt Marketing 2e Chapter 1 College Marketing Review

Questions 25

Hunt Marketing 2e Chapter 1 College Marketing Review

Questions 25