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Sport & Entertainment Marketing
Sport & Entertainment Marketing
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A Quiz summarizing Units 1-4 of Sports & Entertainment Marketing
Flashcards
120 cards
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Practice quiz
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Host live
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Questions
120
Answers
1
Which of the following is not a type of Medial Relationships?
Interactive
Reactive
Inactive
Proactive
2
Early bird ticket is when you buy the ticket at a discounted price because you bought it early.
True
False
3
Which two of the following are types of newsletters
Hand written
Online
Spoken
Printed
4
Relationships between sponsor and sponsee is a partnership.
True
Maybe
IDK
False
5
There are more disadvantages to email marketing than advantages.
True
False
6
Design of a ticket makes it worth more
False
True
7
An"implied but not obvious" benefit is a?
Hidden Benefit
Unique Benefit
8
"(Statement or ads) by a user of the product proclaiming the products benefits"is a Testimonial
True
False
9
What is the correct order of preparing a feature/benefit chart?
Identify each feature, align feature
Align the feature, Identify
10
A prediction is a "forecast of something to happen"
True
False
11
Which of the following are categories of sports products?
Sporting Goods
Sports Information
Promotion
Personal Training
12
Data can be ___ & ___
counted and recorded
observed and measured
traded and found
gained and lost
13
Nothing sells like a_____
Merchandise
Food
Celebrity endorsement
14
What are the main types of amenities that should be offered to fans?
Traffic Patters
Winning team
Wi-Fi
Concessions
15
An effective Newsletter has ____ content
Catchy
Fun
Informing
Resourceful
16
Price changes has little to no impact on sales is?
Inelastic
Elastic
17
Unsold tickets are____ & _____
perishable and can be re sold
perishable and can never be sold again
free and valuable
18
Internal Data is inexpensive
False
True
19
Which of the following are types of email marketing?
Opt-Out
Spam
Double Opt-in
Opt-in
20
Why do marketers use external data?
It's free
Efficient
Provides Comparison
Improves understanding of the problem
21
Why is it important to establish a good relationship with customers and fans?
Grow fanbase
Long term loyalty
Commission
22
Which of the following is not the purpose of a sales presentation?
To pass time
Communication info
To inspire and motivate
Make a proposition/sell a product or idea
23
Which one of these is not a business in the sport/event industry?
Security
Media
Coordinator
Advertising
24
Plain text emails aren't easy to create and are not common.
True
False
25
Sponsors want recognition and affiliation from sponsorships.
True
False
26
There are 9 different factors that impact a Production Schedule.
True
False
27
Which of the following contribute to the attractiveness of a venue?
Amenities
Parking
Coaching Staff
Team
28
Data that originates from outside the organization is?
Stolen Data
External Data
Internal Data
Third Party Data
29
Public Relations and Media Relations are the exact same thing
False
True
30
What are the 4 sources of feature benefit information?
Consumer Reports, Fox News, CNN, newspaper
Consumer reports, Company Websites, Angie's list, Blogs
31
"An action made by a celebrity or well known person" defines what term?
Resolution
Partnership
Endorsement
Appearance
32
Direct communication to inform and persuade customers to make purchase decisions is?
Company Selling
Personal Selling
33
Which of the following are segments of the entertainment/event industry?
Publishing
Fine Arts
Music
Television
34
Which of the following are characteristics of demographic market segmentation.
Income
Gender
Education
Age
35
All of the following are types of print ads except
Magazines
Newspaper
Talk Show
Journals
36
What are the different types of Mobile devices used for marketing?
Mobile Phones
Desktop
Home Phone
Apps
37
What are the four categories of sports consumers?
Unorganized Participants, Celebrities, Sponsors, Spectators
Organized Participants, Vendors, Sponsors, Spectators
UnorganizedParticipants,Spectators, Sponsors,OrganizedPartic
Sponsors, Athletes, Spectators, Game Crew
38
How many different types of Advertising are there?
5
3
10
8
39
There are how many categories of Disagreeable Customer?
9
7
1
3
40
These are NOT the two main categories of event marketing
False
True
41
What are the different ways advertising can appeal to customers?
Edorsement
Bandwagon appeal
Less than perfect appeal
Scarcity appeal
42
Scripts are a big part of presentations.
False
True
43
"Describes how a product or service will directly offer a user a solution." What is this term?
Marketing
Benefit
Perk
44
Bulletin issued periodically to inform a group about a business/organization defines what?
Customer service
Board at the post office
Newsletter
Poster board
45
E-Mail Marketing-"Sending promotional messages across computer networks"
True
False
46
Qualitative Data deals with numbers.
True
False
47
Psycho graphics play a big part in marketing
True
False
48
"When a company will expose their products/logo at an event without authorization" defines?
Brand Launching
Scams
Ambush Marketing
49
Data collected from internal or external sources or from marketing research is?
Relationship
Entertainment
Facts
Marketing Information
50
Which of the following are types of e-mail recipients?
Current Customer
Potential Customer
Discussion Group Members
Random emails that are found
51
A project plan is more detailed than a production schedule.
False
True
52
Endorsements AREN'T legal & binding contracts that the company/celebrity must adhere to.
False
IDK
True
53
What are the two different ways you can find media costs?
GPM, CTC
RCI, CTC
CPM, CTC
CPM, GRP
54
There are 18 different ways that Mobile Marketing can be used
True
False
55
Sales promotion is a____ part of Sports & Entertainment Marketing
expensive
cheap
Small
Major
56
Quantitative Data can't be measured.
True
False
57
What is the function of personnel at a venue?
Ushers
Coaching staff
Parking Staff
58
There are how many different types of logos?
50
6
7
9
59
Why would technology be used to create a tournament schedule?
Easy to use
Fast
Cost saving
Highly effective
60
What are the different groups of marketing?
Target
Local
Mass
New
61
There are no disadvantages to Market Segmentation
True
False
62
Setting prices lower than the competition is?
Elasticity
Skimming
63
Which is not a factor affecting pricing of SEM products?
Lead Time
Market Demand
Smoothing
Customers input
64
How long is the typical contract length for a multi-purpose venue? (Naming Contract)
3-20 years
37 years
1-2 years
40 years
65
Sources of Internal Data are
Budgets
Schedules
Sales Reoprts
News Articles
66
What is the purpose of signage?
Its fun
Keep audience engaged
Increase brand awareness
Increase revenue through promotions
67
How many different types of tournaments are there?
5
1
7
34
68
"Includes the group of all potential customers who share common needs" is a Group
False
True
69
Purpose of using a Production Schedule?
Allocation of resources
Management
Organized, on time
for fun
70
A time frame is a crucial part of planning a tournament.
True
False
71
There are how many components to a Production Schedule?
5
12
2
8
72
Ads can be sent through email, text messages and letters
False
True
73
What of the following are types of Advertising Media?
Direct Mail
TV Show
Internet
Broadcasting
74
An effective website should be
Concise and easy to navigate
Random and easy to navigate
75
Advertising has more advantages than disadvantages
False
True
76
Always prepare for a project plan to ____
Stay the same
Change
77
Project Planning tools can help you identify a timeline.
True
False
78
What is the MAIN reason a team/sports company would sell ad space?
Increase revenue
Make other companies known
79
A project plan helps
you coordinate
you to deal with uncertainty
you give directions and keeps project on track
you to stay organized
80
Quantitative->Quantity
True
False
81
A press release
keeps the business in the public eye
introduces new products
position the business's image
create good CR
82
How many different types of benefits are therein the sport/event industry?
3
4
2
1
83
Is this the correct definition of the term "Feature"
No
Yes
Maybe
84
Which of the following are factors that impact your media selection?
Objective
Cheapest option
Product
Lead Time
85
"Unique task with a beginning and an end" defines?
Sports
Project
Business
Accommodation
86
Which of the following are advantages of of Online Advertising?
Worldwide opportunities
Cost-effective
Target Audience
Scalability
87
Which of the following is not apart of the process for developing a Project Plan
Risk Management
Precisely define the Project
Identify Goals
Monitor failures
88
Internal Data will never be biased
True
False
89
Which of the following is not a format of direct mail?
Flyers
Postcards
Telemarketer
Catalog
90
A professional press release will be
Hand written
computer generated
Typed
91
You want a watermark or some sort of security on your ticket to prevent scamming.
True
False
92
There are 13 different factors that come into play when planning a tournament.
True
False
93
How can you capitalize on a celebrity appearance?
assigning a point person
have a production schedule
pocket the money
Book the celebrity in advance
94
Data collected by someone other than the user is?
Third Party Information
Primary Information
Secondary Data
95
There are 9 components to a Project Plan.
True
False
96
"Channels communication-information travels through them to consumers" defines?
Radio Waves
Mail Men
Advertising Media
97
Which of the following are not the four characteristics of geographic market segmentation?
Region
Population Density
Height
Climate
98
"A drawing in which people are given equal chance to win" defines Lottery
False
True
99
Endorsements & licensing have the same ___ and also the same___
manner, disadvantages
publicity, fees
advantages, disadvantages
Manner, binding
100
Media Relations keeps us informed, entertained and enlightened of sporting events
False
True
101
HTML is?
Code used to create webpages
I still think it's a sauce
Some sort of sauce
Words on a screen
102
Health and Economic Analysis are the two main reasons people participate/attent events.
True
False
103
"Providing financial or other support to a sport event in exchange for recognition" Term?
Paid Partnership
Sponsorship
Partnership
Team Member
104
"Detailed Timelines that establish when each activity will be preformed." is a Product Schedule
False
True
105
Selection of media is important because it is the_____expenditure of an ad budget
Largest
Smallest
106
Why would a celebrity want to appear at your event?
its cool and fun
way to attract target market
Attracts the media
Generates more excitement & attendance
107
The goal of direct mail is to ____ & _____
generate a sale, not a response
generate a response, not a sale
108
Broadcasting Media uses one of the following types of advertisements
Magazines
TV Networks
Posters
109
"Specific plan for accomplishing a project's objectives." defines Project Plan.
True
False
IDK
110
Something that actually exists; reality; truth
Facts
Hypothesis
idk
Guesses
111
How many different tactics of Direct Mail are there?
4
7
2
0
112
In order to get a career in the Sport/Event Marketing Industry, what traits/skills do you need?
Athletic Capabilities
Background in Communications
Internships/Volunteer experience
Background in Marketing
113
Where would you see signage?
Uniform
Racecar
Scoreboard
Sideline
114
There are how many different techniques for identifying sport/event motivators?
25
3
11
7
115
Scheduling a tournament has 8 key procedures
True
False
116
Where can Sports & Entertainment marketing advertising materials be sold?
Internet
Tickets
Programs
Year Books
117
Sponsorships will____and___
Lower recognition and sales
Introduce new products
Drive the company into the ground
Increase Public and Community Relations
118
How can ad space be sold?
Sell ad space between content
for free
Write a review
Give discounts
119
You want your logo to appeal to your Target Market.
False
True
120
Which of the following is not a method of advertising?
Publication
Door-to-Door
Magazine
Direct Mail
