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2025_S7_DT_Preliminary Recap Flashcards | StudBud
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2025_S7_DT_Preliminary Recap
2025_S7_DT_Preliminary Recap
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Questions
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Answers
1
Which of the following is a key skill for the future economy?
Working in isolation
Avoiding risks
Adaptability
Resistance to change
2
Why is Digital Transformation considered essential for business survival today?
It offers businesses more effective ways to operate and stay competitive
It ensures better alignment with traditional business practices
It guarantees immediate financial success and higher profits
It is a modern trend that every business must follow
3
What was the strategic vision behind Burberry's digital transformation?
To replace all physical stores with e-commerce
To expand into fast fashion retail
To reduce marketing costs by using digital tools
To become the first fully digital luxury company
4
What is an example of Organizational Change in Digital Transformation?
Changing the way businesses operate, such as introducing remote work
Creating new roles or departments within the organization
Improving customer experience or product design
Introducing new software systems to improve business processes
5
In terms of business model transformation, what did Burberry’s shift to omni-channel retailing achieve?
It prioritized only mobile platforms
It helped reduce the number of suppliers
It removed the need for physical inventory
It provided seamless experiences across online and offline channels
6
Which leadership role is primarily responsible for ensuring alignment, commitment, and accountability in DT?
Chief Technology Officer (CTO)
Chief Executive Officer (CEO)
Chief Risk Officer (CRO)
Chief Financial Officer (CFO)
7
What is the recommended approach to measuring the success of a DT? (as outlined in the McKinsey article)
Tracking only the financial benefits
Focusing on team health, change-management progress and value creation
Using anecdotal evidence from successful companies
Measuring the time taken to complete the transformation
8
What is Business Model Innovation in the context of Digital Transformation?
Restructuring the organization by creating new roles or departments
Changing the way businesses operate, like introducing new work methods
Improving existing products and services
Introducing new software systems to improve business processes
9
What was a key feature of "The Art of the Trench" that reflects principles of digital product innovation?
It allowed exclusive product sales through AI-based recommendations
It eliminated the need for customer service interaction
It only featured celebrity-endorsed trench coats
It encouraged customer co-creation and content sharing
10
What is Digital Transformation?
A one-time process that companies undergo to digitize their documents
A strategy only applicable to large corporations
Deployment of tech at scale to create value
The process of replacing all employees with machines
11
According to the McKinsey article, which capability is
NOT
listed as critical for successful digital transformation?
Immediate outsourcing of all digital processes
A talent pool with in-house engineers
Reliable data access for teams
A clear strategy focused on business value
12
Which of the following is an example of Product Innovation?
Introducing remote work arrangements
Implementing new software systems
Improving customer experience or product design
Creating new roles within the organization
13
What is the primary goal of DT, as outlined in the McKinsey article "What is Digital Transformation"?
To create value by continuously deploying technology at scale
To implement AI across the organization
To outsource all technical work
To automate all customer service processes
14
What is the primary goal of Digital Transformation in an organization?
Implementing cutting-edge technological solutions
Enhancing internal communication and collaboration
Reducing operational expenses through automation
Integrating digital technology across all business areas
15
From the perspective of digital transformation theory, how did Burberry adapt to behavioral changes in consumers?
By increasing in-store events
By reducing digital presence to retain exclusivity
By engaging consumers via digital platforms where they were already active
By limiting access to their content behind paywalls
16
Which digital business model component did Burberry emphasize by integrating e-commerce with social media platforms?
Channel reduction and disintermediation
Cost structure redesign
Customer relationship and value proposition
Partner network expansion
17
What are the four areas of Digital Transformation?
BMI, Product Innovation, Process Innovation, and Organizational Change
Technology, Customer Service, Human Resources, and Supply Chain
Marketing, Sales, Finance, and Operations
Digitization, Digitalization, Automation, and Artificial Intelligence
18
What is a key difference between digital transformations and traditional business transformations?
DT involve continuous improvement due to evolving technology
DT are focused on one-time changes
Traditional business transformations are long-term efforts
Traditional transformations typically use AI and cloud-based solutions
19
Which digital product innovation played a key role in enhancing Burberry’s customer engagement?
Burberry Subscription Box
LiveWalk London Tour
The Art of the Trench platform
TrenchScanner App
20
Which group did Burberry primarily target through its digital transformation strategy?
Retired fashion enthusiasts
Gen Z luxury buyers
Millennials and digital natives
Wholesale distributors
21
Which of the following best defines Blockchain?
A centralized database managed by a single entity
A decentralized, distributed, and digital ledger
A programming language for decentralized applications
A type of cryptocurrency for online purchases
22
What core principle of digital product innovation was applied by Burberry in developing digital campaigns?
User-centered design focused on accessibility and engagement
Centralized control and standardization
Minimum use of social input
Maximum complexity in digital design
23
What was one of the key components of Burberry's new digital business model?
Reducing the use of digital influencers
Targeting older, non-digital customers
All-in on social media and mobile marketing
Focusing on traditional print advertising
24
What was one of the key benefits of Burberry's digital transformation?
It reduced the brand's global reach
It decreased the brand's social media presence
It focused exclusively on the European market
Burberry has broken geographical barriers and reached customers worldwide
25
Why is Burberry’s digital transformation a relevant example of a zero marginal cost business strategy?
Because they replaced all human labor with AI
Digital content can be replicated infinitely with minimal additional cost
Because they eliminated all marketing expenses
Because their products are now free
26
What does Process Innovation involve?
Restructuring the organization by creating new departments
Improving existing products and services
Changing existing business processes, such as introducing new AI systems
Changing the way businesses operate, such as introducing new work methods
27
Why is Digital Transformation important for companies?
Because DT replaces people with machines
Because DT is an on-off process
Because DT is only for small businesses
Because market and customer requirements are changing rapidly
28
How did Burberry’s use of digital storytelling contribute to its business model transformation?
By building an internal AI for clothing design
By emotionally connecting with audiences through heritage-based narratives
By allowing virtual try-ons of all fashion items
By creating NFTs for each product
29
Why is Digital Transformation important for businesses?
It is about the survival of the business in today’s world
It is a process that only big companies need to worry about
It is a one-time process that does not require continuous effort
It is only about maintaining a competitive advantage
30
What is a key takeaway regarding Digital Transformation (DT)?
DT requires a change in mindset, culture, and leadership
DT is only about technology and not about people or processes
DT is only relevant for large corporations
DT is a one-time process that does not require continuous effort
