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Marketing the Semester in Europe
Marketing the Semester in Europe
20 terms
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StudBud Administration
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Overview of concepts in Principles of Marketing text and Semester in Europe program.
Flashcards
20 cards
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Practice quiz
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Host live
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Questions
20
Answers
1
Marketing
is a process by which companies
_________
for customers.
create products
research and develop products
create value
2
What is the initial cost of the SIE program?
$24,000
$2,700
$1,500
$33,000
3
Customer ________ drives every good marketing strategy.
engagement
value
price points
swag
4
Marketing starts with understanding customer:
relationships
pricing
needs and wants
sales
5
The Semester in Europe (SIE) program is offered every ______ at ABU
Leap Year
Spring
Fall
Other Year
6
Are you interested in studying abroad?
No
Yes
7
A brand must create ______ for a customer/consumer.
fun things
value
income
headaches
8
Top trends in marketing include brands/products with:
small data
flashy ads
limited marketing analytics
sustainability
9
Sustainable marketing calls for _______ actions.
Socially and environmentally responsible
treehugger
wasteful
value engineering
10
The ideal number of student participants is:
15-30
13-20
11
A brand's value proposition answers which question?
How to price the product
Why the competition doesn't stand a chance
How the product improves the customer situation
When to advertise the product
12
Top marketers share a common goal:
Make sales tactics a necessity.
They talk at, not with customers.
Putting the customer at the heart of marketing.
They rock SWOT analyses.
13
The duration of the SIE program is ______ weeks.
11-12
18-20
9-10
15-16
14
The primary target market for the SIE program is ________.
ABU students
Females
Philippi residents
Athletes
15
A market is the set of actual and potential buyers of a product or service.
True
False
16
Which of these is a form of marketing content:
earned
repossessed
leased
pre-owned
17
Marketing
builds strong customer relationships in order to
_________
from customers in return.
capture revenue
capture the flag
capture loyalty
capture value
18
According to management guru Peter Drucker, "The aim of marketing is to ________."
fulfill unrealistic customer expectations
make selling unnecessary
maximize profits of the company
sell products
19
One major threat to the program is:
Scholarship opportunities
Backing from the adminstration
A full time education in Europe
Conflicting student schedules, especially those of athletes
20
One suggested marketing tactic (from the presentation) includes:
Decreasing social media usage and presence
Increase tuition
not marketing to males
Informational sessions with freshmen students
