Sports Marketing & Entertainment Marketing: Ch.4 The Wide World of Sports

Question 1

When an event has ______, the # of opportunities for men & women is roughly the same.

Accepted Answer

Gender Equity

Question 2

_____ serves as the international governing body for the game of soccer.

Accepted Answer

FIFA

Question 3

Recreational travel or tours planned around a special interest are called _____.

Accepted Answer

niche travel

Question 4

The total of "NEW" spending resulting from an attraction or event is referred to as _____.

Accepted Answer

direct economic impact

Question 5

Past 4 decades, Title 9 helped begin the slow equalization of access 2 sports 4 all minorities.

Accepted Answer

False

Question 6

The act of altering or editing media that is considered objectionable is called_____.

Accepted Answer

censorship

Question 7

What amendment 2 federal education law prohibits discrimination vs. females in school sports?

Accepted Answer

Title IX

Question 8

During the Olympics, political situations are never taken into account when deciding to host.

Accepted Answer

False

Question 9

Piracy is a particular problem for the film industry in

Accepted Answer

China

Question 10

What American professional sports league often seeks out players from Latin America?

Accepted Answer

Major League Baseball

Question 11

The marketplace in North America has become very culturally diverse.

Accepted Answer

True

Question 12

People who speak many languages are called _____.

Accepted Answer

Polygots

Question 13

Which of the following is determined by the multiplier effect?

Accepted Answer

the indirect economic impact

Question 14

Which music business convention showcases culturally diverse music from around the world?

Accepted Answer

SXSW

Question 15

The portion of $ spent by local employees & employers that came from $ collected from tourists.

Accepted Answer

indirect economic impact

Question 16

Marketers in the U.S. have found only limited opportunities to connect with Hispanic Americans.

Accepted Answer

False

Question 17

The IOC selects which country will host the Olympics.

Accepted Answer

True

Question 18

Marketing decisions are never based on industry trends.

Accepted Answer

False

Question 19

Playing in the World Cup can have a major financial impact on a nation's soccer industry.

Accepted Answer

True

Question 20

One major global trend in recent years is the growth of this sport in China.

Accepted Answer

Golf

Question 21

A Disney resort is scheduled to open here in 2015?

Accepted Answer

Shanghai

Question 22

Specific sports, music, dancing, entertainment, & celebrations are considered part of culture.

Accepted Answer

True

Question 23

China sometime censors movies it imports from other countries.

Accepted Answer

True

Question 24

The industry trend for soccer indicates a shrinking audience interest.

Accepted Answer

False

Question 25

The U.S. film market's income from ticket sales is referred to as the _____.

Accepted Answer

box office

Sports Marketing & Entertainment Marketing: Ch.4 The Wide World of Sports

Questions 25

Sports Marketing & Entertainment Marketing: Ch.4 The Wide World of Sports

Questions 25