Exam 2 VICO 1000-100

The values conveyed (taught) to and adopted by a culture include aesthetics.

The essential thing about grids is that they create:

Aesthetic values differ between cultures, yet they can also vary within a culture and create sub-cultures. 

Every time you divide a Golden Rectangle into a square, the remaining portion is a:

Theory says that symbols must be learned

What three factors influence aesthetics

The person who devised a method for representing parallel lines in his architectural drawings

Aesthetics is a branch of philosophy dealing with:

People will NOT pay more for products if they feel the setting is more attractive. 

Renaissance and Neoclassical artists often use the________ to divide the space of their paintings.

Prior to the Renaissance, depth was represented in paintings through:

Order, grid-based, abstract, rooted in simplicity and utility. Concept of modular based on Golden Section. Piet Mondrian

The power structures that establish and enforce behavioral rules (includes religion). 

Brunelleschi created a system to recreate in 2D how we perceive depth in the world (3D)

Is a branch of philosophy dealing with such notions as the beautiful, ugly the sublime...

Influenced by Asian art aesthetic (non-linear), non-grid based, organic.

The image above is

Some of the factors that drive aesthetics in other cultures are:

What aesthetics influenced the Art Nouveau movement in Europe in the late 1800’s. 

What we value, available resources, and how we trade for goods and services influences aesthetics. 

German architecture and design school. Taught that “form follows function.” Rise of sans serif fonts.

If you were creating a new magazine that you intended to publish online each month, you should 

Took the move away from Neoclassical a step further and became what the artist imagined rather than just what they saw 

What explains phenomenon and can be used to predict?

Understanding cultural values of an audience, a visual communicator can better predict audience reaction

Which art movements are Non-Grid

One of the effects of a grid system in publication design is that it creates

There are some basic things that are common to all cultures as an expression of their values

In what country did the Renaissance movement begin?

What an audience finds attractive (or unattractive) influences what draws their attention, and affects their response. 

Grouping elements in a design and using a standard grid pattern to align elements

Theory that says that culture is a factor that influences perception

One of the art movements we examined that was noted for being non-grid based was:

A system to divide space (page, billboard, frame, screen) determine where to place elements in a design or photograph 

This would be an example of:

 Influences what we value and what we emulate. 

Methods for dividing space and determining where to place elements; Greek observation of a ratio (1 to 1.618) pattern

Painting abandons the job of recording important people and events, begins to express emotion. Monet, Renoir, Pissarro

Celebrate popular culture. Andy Warhol noted. 

All western art since the Renaissance is rooted in the aesthetics of illusionary perspective

While attraction to color is hard wired, the meaning of color

This advertisement is an example of _________ inspired design:

Brought huge changes into the lives and landscapes. 

Our culture teaches us values

The person noted for writing in 1435 about the discovery of Linear Perspective, naming his friend as the inventor

Created the first practical process of photography

This would be an example of:

What is communicated through interposition, size, or vertical placement?

In the United States, pastel colors are perceived as pretty. Pastel pink and blue are associated with babies; happy.

Aesthetics are built on culture

Theory that says we must understand the audience to communicate

Some of the buildings that are examples of the use of the Golden Section in their design include:

In Learning Unit 14 we looked at the New York Times web page and saw

As we know from our study of paintings created across cultures prior to the Renaissance that they all lacked:

The first painting to show true linear perspective

First painter to use Brunelleschi's linear perspective

One of the differences between the Rule of Thirds and the Golden Section is that the first is _ and the other is _____.

Curvilinear lines, sophisticated, celebration of rich and powerful. Aesthetic rooted in economics. 

The drawing aids the Camera Obscura and then the Camera Lucida were used by artists to project images

Ideas and inspiration for a commercial that was mimicking the Impressionism art movement you might look at the works of

In response to the horrors of WWI. Collage tears up and remake with sarcasm Non-grid and orderless 

 "The Execution of Lady Jane Grey" and "Princes in the Tower" by Paul Delaroche, are examples of __________________.

One of the first artists to master anamorphic technique

Knowing the__of an audience, communicators can employ visual cues that attract attention and generate positive feelings

From our examination of aesthetics in other cultures, we determined that most people are able to accept:

Makes the audience perceive reality

A period in Italian history starting in the 1400’s and running until the 1700’s

The subject matter is often nobility or depictions of historical events. Paul Delarouche is one of the leading painters

The theory that most explains our aesthetic differences is:

Even within a culture aesthetic values change over time. 

Aesthetics are NOT individual preferences 

Sought to present reality without Illusionary perspective. Picasso most noted

German artist determined to visit Italy and bring back ideas to Western Europe. Known for engraving and wood cuts.

Social values can influence aesthetic values

Very formal, usually religious, and tries to look real, but lacks convincing perspective cues. Byzantine Paintings

 Considered to have been the best of the Renaissance painters. He is often called the last Master of the Renaissance.

Attention to variations in color and contrast; sometimes referred to as “aerial perspective"

While attraction to color is hard wired, the meaning of a color is learned within a culture.

The client has a friend who made a logo for the new store. What do you tell them?

This chair helped us understand that:

This is an example of: