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BCOM 2050 - Chapter 12 Flashcards | StudBud
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BCOM 2050 - Chapter 12
BCOM 2050 - Chapter 12
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Writing reports & proposals
Flashcards
26 cards
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Questions
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Answers
1
A surface (area) chart
shows trends over time
shows how parts of a whole are distributed
lists a sequence of events from start to finish
shows a cumulative effect
2
Ideally, all visuals should
be alphabetized
be placed in a separate appendix
use the same format
be as close to the text referring to it as possible
3
Any terms that are unfamiliar to the audience should be defined in the
appendix
summary
introduction
explanatory notes
4
To emphasize different quantities or ideas, use visual choices that
are formal
contrast
create parellelism
are simple
5
The introduction (or opening) of a business report or proposal always
indicate why the subject of the report is important
provides a detailed description of your qualifications
list all the sources from which you draw information
begin with a humorous anecdote
6
A(n) ________ helps readers understand the various design elements used in a visual.
citation
caption
legend
infographic
7
To gain credibility with your audience, verifying facts and references will help to ensure
completeness
proper documentation
accuracy
well--balanced report
8
The best type of visual aid showing annual consumer spending has decreased over past 10 years
line chart
organization chart
flowchart
pie chart
9
The ideal balance between the visual and verbal should depend on
internal company guidelines
the length of your report or presentation
variety of the visuals being displayed
the needs of your audience
10
The more visual elements you can add to a graphic, the more interesting and useful it will be.
True
False
11
When writing content to post on the web, keep in mind that careful readers tend to be
indifferent to online content
skeptical of online content
bored by online content
resentful of online content
12
A benefits of using proposal-writing software when developing proposals is its ability to
develop boilerplate text
eliminate previous contact information
answer questions about the RFP
ensure proper structure
13
The primary difference between titles and captions of visuals is
None of the above: they are synonymous
titles provide detailed descriptions of visuals
captions offer discussion of the visual's content
titles are usually longer than cap
14
Overall, electronic forms for a report that is recurring, the use of ________ will save time
infographics
form tools
emoticons
wikilinks
15
A massive collection of data from a variety of sources is referred to as
fake news
infographics
big data
data visualization
16
When writing business reports for outsiders (such as customers or suppliers), it is best to
use a more formal tone than for an internal audience
use a less formal tone than for an internal audience
use a great deal of idiomatic language
use contractions whenever possible
17
Writing for audiences of another culture usually requires
accuracy
a more formal style
completeness
colorful adjectives and adverbs
18
Data and other information presented in the report
should include hyperlinks to web pages
must be factually correct
should be positive
must be easy to find
19
The sender's ability to create dynamic images that are correctly interpreted by the receiver is
visual literacy
visual parallelism
visual symbolism
telepathy
20
Tables presented in documents must contain fewer columns and rows than tables presented online.
True
False
21
The writing style for a report should be more formal if
your report is internal.
you are not confident in your conclusions.
the subject is controversial or complex.
you know your readers reasonably well
22
Detailed evidence needed to support your conclusions and recommendations should appear in the
recommendation
body / analysis
opening
summary
23
In an online report, headings
should rarely be used
can be used as links to other sections od the report
should never be longer than one word
are considered trendy and should be avoided
24
Flowcharts are used to
show how something looks or operates
indicate trends over time
summarize large amounts of statistical data
illustrate processes and procedures
25
When you're writing a report, you can adapt to your intended audience by
being sensitive to the audience's needs
using technical jargon
using an informal style and tone
avoiding the "you" attitude
26
The close of a report should
give details on who should do what, when, where, and how
end with an insightful quote, fact or statistic
explain why you are passionate about the subject
include new data for one last, meaningful impact