MIM, Market Research and USP, Position Test Review

Advantage of using primary data in a project is that they are

Systematic gathering, recording and analyzing of data needed to handle a specific marketing problem or situation

Which of the following is an example of experimental survey

The success of any market research study hinges on

A customer or potential customer who has an unfulfilled desire, is financially able and willing to satisfy the desire.

How simple or inexpensive it is to fix a product

A MIM system can provide data that can be used to predict what future sales are likely to be. These predictions are

Which of the following is true of a MIM system

Employees know the product/brand inside and out refers to

A celebrity endorsement can be used to position a product/brand by user

Facts that are already collected for some other purpose are ____ data.

MIM system can provide internal & external data to determine a firm's current business position and direction headed

What category of data woulr you find order sizes, sales quotes and forecasts ?

To guard your USP from competitors using it, you should repeat it as much as possible

Which of the following is the most popular ata collection method

Jeep is a vehicle you "need" for off-roading is

Many companies use a USP as part of their overall ____ strategy

Marketers design a strategy to give a product or brand a distinct place in the customers' minds is

Managers and researchers have fomalized their decisions into a statement of what the study will achieve is known as

Represented by the statement "The benefits of using information should be greater than the costs of gathering"

Company wants to know how its target marekt will react to expected changes in the economy. This research is to

Sometimes it becomes necessary to reposition a product or brand because

A small, distinguishable segment that can be uniquely served with a certain product or service

The benefit that a USP communicates to a customer is

For positioning to work, marketers can use a well-crafted slogan.

Sorting customers by their physical characteristics like age and gender is called ____ segmentation

function of MIM system involves changing the form of marketing information to make it more useful

When sellers offer one-size-fits all product that will appeal to most buyers, they are using________

Example of internal sources of marketing reserach data is

Which of the following is a reason that marketers gather information

Which of the following is essntial to all marketing research

Marketing trends, new products, competitors activities and new technology are examples of

Positioning a product/brand in terms of the people associated with it is positioing by people

Companies can better determine the specific needs of their markets because of today's

Which function of a MIM system involves collecting data from internal and external sources on an ongoing basis?

Marketing research may not be appropriate for researchers when managers

Organized way of continually gathering, sorting, analyzing, evaluating , and distributing marketing data is

When all the data in a project have been collected and analyzed, the next step for the researcher is

Observation method of collecting data involves

A person can be included in more than one target market.

Sorting customers by the rate of use or buying motivation

Which of the following is a basic requirement of a MIM system

Why is it important for market research to be objective

Which activites helps managers to make smart decisions regarding the probllems & opportunities facing their businesses

In which general category would day-to-day business expenses like utilites be found

Each of the 4 P's of marketing can be used to support a product/brand's positioning or repositioning strategy

The particular group of customers the business seeks to attract

A successful USP starts with

Which type of data is usually the most expensive to gather?

Chractertistic of useful information the requires it to be closely related to the situation to be most useful

Marketing information collected for use in one particular situation.

For a USP to be successful it must

function of a MIM system involves the distribution of marketing information to those who make marketing decisions.

External information comes from sources such as

How could a business use market research data about age, income, education, and spending patters

One basic requirement of MIM system is that it should be able to

line of products were marked down but customers still didn't buy. Research might have been used to protect the business

The industrial market has the larget sales volume

Researchers are conducting focus groups as part of their current research. The results are examples of

A unique selling proposition is an attribute of your product or brand that

A MIM system can help businesses to

Marketing information management system should meet the requirements of the

Which is the most im[portant reason why marketing research is important to business

Advantage of using secondary data in a project is that they are

A consumer market has the