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SWOT Marketing Concepts Flashcards | StudBud
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SWOT Marketing Concepts
SWOT Marketing Concepts
15 terms
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#MarketingEssentials review.
Flashcards
15 cards
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Practice quiz
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Questions
15
Answers
1
Customer surveys done over the phone, about their shopping habits is a form of which function?
Market Planning
Marketing Information Management
Product Service Management
Promotion
2
Which of the following best describes the cohort effect?
Generations are be bound together by significant events.
A sense of belonging/safety may motivate customers.
A single marketing strategy can reach the most people.
Customers buy products that align with their values.
3
Utilizing social media and real-time feedback best fits in which area of a SWOT analysis?
Threat
Opportunity
Weakness
Strength
4
ToysRUs going out of business would be addressed in which area of a
competitor's
SWOT analysis?
OPPORTUNITY
WEAKNESSES
STRENGTH
THREAT
5
Nike's competitor in athletic apparel is Adidas; this is part of which SWOT category?
Threats
Strengths
Opportunities
Weaknesses
6
The potential of a country to go to war/conflict with another country should be addressed in:
Opportunities
Weaknesses
Strengths
Threats
7
A new company, having few employees (resources) would be identified in this section of of SWOT?
WEAKNESSES
THREATS
STRENGTHS
OPPORTUNITITES
8
The fact that Verizon controls 32% of the market belong is which section of a SWOT analysis?
WEAKNESS
STRENGTH
THREAT
OPPORTUNITY
9
Facebook facing legal issues would be identified in what area of a SWOT analysis?
WEAKNESSES
OPPORTUNITIES
STRENGTH
THREATS
10
That fact that iPhone users will only buy iPhones should be identified in which section of SWOT
Opportunies
Strengths
Weaknesses
Weaknesses
11
Which of the following is not a demographic characteristic
gender
marital status
location
age
12
Adidas selling to Kohl's is an example which type of market:
Consumer market
business market
13
The economy being in a
depression
would be addressed in which area of a SWOT analysis?
STRENGTH
OPPORTUNITY
THREAT
WEAKNESS
14
Adding Keratin to shampoo provides what kind of utility?
Time utility
Possession utility
Form Utility
Place utility
15
Offering products online is an example of which kind of utility:
Time
Information
Form
Place