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Marketing Information System Flashcards | StudBud
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Marketing Information System
Marketing Information System
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#marketing #research #info
Flashcards
10 cards
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Practice quiz
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Questions
10
Answers
1
Also known as advertising research ?
Media research
technology application
all the above
attitude research
2
What is also known as CRM ?
how to close a sale
adverting media
database marketing
inventory control
3
what tries to answer questions about “why”or “how” ?
pricing
Qualitative research
market segment
sales transaction
4
evaluates on product design,package design,product usage ?
color wheel
marketing information
product research
qualitative information
5
what statement answers questions that start with “how many”or “how much” ?
define goal
finding a job
Quantitative research
The business planning
6
What collects or relates information about a specific topic ?
database
entrepreneurship
warranties
packaging and labeling
7
what's concerned with the size and location of a marketing competition and segmentation ?
advertising
market intelligence
product presentation
the sale process
8
what is the most deadliest animal?
spider
hamster
turtle
dog
9
used to gather information ?
database
media research
intro to business
marketing research
10
what's some information on how people feel about certain products ,services , companies ?
credit
Attitude research
distribution planning
the role of a buyer
