Marketing Principles Final Exam Review

All the things used in producing goods and services.

The image below represents which factor or production

The marketing function that gets goods into a customers' hand

Which economic utility increased when Ed's 24-hour diner began accepting credit cards?

McDonald's keeping there drive thru window open "late night" increases which utility?

The saying "The customer is always right" supports the 

Market share is a company’spercent of total sales generated by all companies in the same market

Refers all the people that work

The idea that a business should strive to satisfy customers’ needs/wants while making a profit

Changing old glass into a beautiful new bottle is an example of which utility?

The group that is identified for a specific marketing program

Including instructions inside of a board game is an example of which utility

Getting money needed to pay for setting up and running your business is the marketing function

Focusing all marketing decisions on a specific group of people that a company wants to reach

Subway opening locations inside of Wal-mart is an example of which utility?

The image below represents which of the 7 functions of marketing

What people value, their attitudes and their lifestyles are all part of a concept called

Enough perfume/cologne should be worn that the interviewer acknowledges that you smell good

The image below represents the 7 Function: Marketing/Information Management.

The 4 basic marketing strategies used by businesses to influence potential customers.

Planning, pricing, promoting, selling and distributing products to satisfycustomer needs/ wants

Businesses that buy products for use in their operation is part of which market?

The factor of production that includes money to start and operate a business

A list of information about a target market

A career is what people just do to get paid.

The marketing function that involves obtaining, developing, and improving a product

A well-designed presentation has a body font size no smaller than:

Make-up should be used to hi-light your eyes and lips

What does the owner of a miniature golf business provide their customers with?

A way of analyzing a market by specific characteristics in order to create a target market