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Public Relations (Chapters 1-4) Flashcards | StudBud
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Public Relations (Chapters 1-4)
Public Relations (Chapters 1-4)
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Test your knowledge for P.R.!!!
Flashcards
25 cards
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Practice quiz
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Questions
25
Answers
1
Which is not one of the Elements of PR?
Research
Communication
Planning
Evacuation
2
PR and Journalism Groups Condemn ________ to Journalists.
Rational Reasoning
Gift Giving
Giving Stories for Free
3
What is it called when an organization gets help from a PR firm outside their organization?
External PR
Outsourcing
A Very Dependent Organization!
PR Firm Investments
4
Who's Model of PR was of Advocacy and Scientific Persuasion?
Ivy Lee's
Edward Bernays'
Theodore Roosevelt's
Andrew Jackson's
5
Which is not a Stereotype of PR?
Rip off of Marketing
A Glamorous Field
A Spin Doctor
Flack or Flak
6
The First Practitioner to Establish PR as a Needed Part of Management
Warren Cowan
Arthur W. Page
Eleanor Lambert
George Westinghouse
7
The best way to achieve an organization's goals is to integrate the same message. . .
To Management and the Community
Through the Media as well as advertisements
Through Facebook and Instagram
Through PR, Marketing, and Advertising Communications
8
The First President to make Extensive Use of News Conferences and Press Interviews.
Theodore Roosevelt
Andrew Jackson
Franklin D. Roosevelt
Thomas Edison
9
What isn't a common term used in the definitions of PR?
Deliberate
Strategic Management Function
Organization's Money Makers
Two-Way Communication
10
Most Organizations have a PR Dept., which is often called Corporate Communications.
False
True
11
The management function that identifies, establishes and maintains an organizations reputation
Risk Management
Public Opinion
Public Relations
Crisis Management
12
The Person Who Best Represents the Hype and Press Agentry of the 19th Century
Ivy Lee
P.T. Barnum
Edward Bernays
Sam Adams
13
What is a function of PR?
Handshaking
Marketing
Advertising
Public Affairs
14
The Father of Modern PR
Edward Bernays
Or Mother for Miss Solomon ;)
Ida Wells
Ivy Lee
15
Level of Influence that Organizations don't have to Listen to.
Compulsory-Advisory
Concurring Authority
Advisory
16
What Function Does PR Fit into in a Management System?
Matrix Function
Staff Function
Line Function
Organization's Advisory Function
17
America's First Major Industrialist was ________.
Leone Baxter
George Creel
Arthur W. Page
Henry Ford
18
He was asked by President Woodrow Wilson to Organize a PR Effort to Unite the Nation.
Benjamin Sonnenberg
Elmer Davis
Warren Cowan
George Creel
19
The individual who allowed the media to evaluate a scene was_______.
Thomas Jefferson
Theodore Roosevelt
Ivy Lee
Edward Bernays
20
Westinghouse promoted the concept of Alternating Current while Thomas Edison promoted ________.
The not so Alternating Current
Direct Current
Diverse Current
The Light bulb with Marketing!
21
Those who plan to have a career in PR shouldn't have to worry about _________ to get a job.
Skills in Marketing
Problem Solving
Business and Economics
Writing
22
What is the Most Effective Level of Influence for PR?
None of These
Concurring Authority
Compulsory-Advisory
Advisory
23
The Study of how PR Practitioners should Behave
Ethics
Social PR studies
Evaluation of PR Practitioners
Employee Evaluation
24
What is One of the Major Differences in PR and Journalism?
They are too alike
One is the overseer of the social media's news
One writes in a journalistic style
PR gives info to the public to change their attitudes.
25
A Planned Happening that occurs Primarily to be Reported
No such thing
Third-Party Endorsement
Pseudoevent
Triggering Event
