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Advertising Strategies Quiz Flashcards | StudBud
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Advertising Strategies Quiz
Advertising Strategies Quiz
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Answers
1
“Logos” is an appeal to logic and reasoning.
False
True
2
What is a logo?
A visual representation or symbol of a company or brand 公司或品牌的视觉表现或符号
A sequence of words attached to a product. 附加到产品的一系列单词。
3
Name this logo:
Proctor
Planet Store
Playstation
Big Red P
4
Vague
means... 模糊的意思...
Unclear or uncertain
great victory
unhappy
obvious
5
What is this logo?
Star's Coffee
Tim Hortins
Starcup
Starbucks
6
The words in this ad are vague and misleading. This is an example of ___________. 这则广告中的用词含糊不清且具有误导性。这是__________的例子。
Patriotism
Weasel words
Avant Garde
Snob Appeal
7
Weasel words are words that mislead the consumer and make vague promises. 狡猾的话是误导消费者并做出含糊承诺的词语。
True
False
8
What is
transfer
?
Using regular people to sell a product
Moving a product somewhere else
Feelings or ideas placed on another product in order to connect the two.
Wanting to buy a product for someone else
9
“Pathos” is NOT an appeal to feelings and emotions.
False
True
10
“Avant garde” is a strategy that makes it seem like you're the 1
st person to try a new product.
“前卫”是一种广告策略，让您看起来像是第一个
True
False
11
What is
pathos
? 什么是悲情？
a persuasive technique that appeals to emotion and feelings
persuasive technique that appeals to jobs
a persuasive technique that appeals to intellect
a persuasive technique that appeals to logic
12
A Rich celebrity is promoting an expensive cologne. This ad is an example of __________.
Avant garde
Plain folks
Patriotism
Snob Appeal
13
The opposite of snob appeal: selling to families who want to save money. It’s called ____. 势利吸引力的反面：卖给想省钱的家庭。它叫做____。
Magic ingredients
Patriotism
Plain folks
Avant garde
14
Using a dentist's authority in this advertisement is an example of _______. 在此广告中使用牙医的权威是 ______ 的一个例子。
Logos
Ethos
Weasel Words
Pathos
15
What are
magic ingredients
?
Purchase of this product conveys a love for your country.
ads that suggest the product is made of something special
Statistics and objective factual information ....
Persuasive techniques that invite you to join the crowd ...
16
A logo is
an easily recognizable symbol that identifies a company or product
False
True
17
"Buy one, get one free!"
is an example of
transfer
.
False
True
18
What are some
synonyms
of "
persuade
"? “说服”的近义词有哪些？
influence 影响
convince 说服
sway 摇摆
induce 诱发
19
This ad uses Canadian imagery to make you feel proud. This is an example of __. 此广告使用加拿大图像，让您为购买该产品感到自豪。这是__的例子。
Snob Appeal
Patriotism
Weasel words
Avant Garde
20
What is a
consumer
? 什么是消费者？
Person who purchases or uses a good or service
person who provides a good or service
21
What is a
slogan
? 什么是口号？
The bias statements of the company that uses it. 使用它的公司的偏见声明。
A specific type of advertising. 具体的
A discount on a product 产品折扣
A short, memorable phrase used in advertising. 广告中使用的简短、引人注目或令人难忘的短语。
22
What does “persuasion” mean? “说服”是什么意思？
Convincing others to believe, buy, or do something
Taking a long time to finish a simple task
Being funny and popular with others
Making logical decisions when you are under pressure
23
“Ethos” is an appeal to credibility, authority, and character. “Ethos”是对信誉、权威和品格的诉求。
False
True
24
This ad shows a happy dog and a smiling little girl. This is an example of ________.
Ethos
Logos
Avant Garde
Pathos
25
What is the definition of
advertising
? advertising的解释是什么？
Telling a friend about a game you played
Making people aware a product exists so that they will want to buy it.
Talking to people in the street
Getting a celebrity to promote a product
26
Endorsement
means... 认可意味着...
saying no 说不
friendly 友好的
giving approval 给予批准
bored 无聊的
27
What is a bandwagon?
When an advertiser uses familiarity to convince you to buy a product.
When advertisers convince you to do something because everyone else is.
When advertisers make claims about how you will benefit from the product
When someone tells you to buy something because of its beliefs.
28
What Logo is this?
Yahoo Mail
Gmail
Outlook Mail
iCloud Mail
29
What does
Avant Garde
mean? 先锋派是什么意思？
Confusing and weird?
Old and boring....
New and exciting!
popular
30
What is
Snob Appeal
?
Relies on endorsements from well-known people. 依靠知名人士的认可。
Connects a product with positive images or ideas. 将产品与正面形象或想法联系起来。
Taps into people's desire to belong and be popular 挖掘人们对归属感和受欢迎的渴望
an ordinary person can be rich and sophisticated 暗示一个普通人也可以变得富有和精致
31
This ad contains facts and information about a product. It is an example of ______. 此广告包含有关产品的事实和信息。这是______的例子。
Patriotism
Logos
Ethos
Pathos
32
What is
logos
?
An appeal to emotion and feelings
Demonstrating that you understand the audience point of view
An appeal to authority and credibility
An appeal to a reason, logic, and information
33
What does
patriotism
mean? 爱国主义是什么意思？
Having a party for a friend
Being a fan of sports
Standing tall
Showing loyalty and support for your country
34
ETHOS
is......
an appeal to credibility and authority
an appeal to feelings and emotions
A way to find information
an appeal to logic and reasoning
35
What are some other popular advertising strategies? 还有哪些其他流行的广告策略？
Bandwagon
Bribery
Transfer
Magic Ingredients
