campaign ads

Having a well-known celebrity or personality endorse a candidate or proposal.

Creating the impression that “everyone supports a cause or candidate.

Presenting facts, stats, and other evidence that supports only one side of an argument.

Using personal attacks on an opponent to distract voters from the real issues of the campaign.

Using vague, sweeping statements that appeal to voters emotionally but don’t actually say much of anything.

The use of folksy or everyday images and language to show that the candidate is a regular person

Using symbols or images to evoke emotion to something unrelated.