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Chapter 3 - Social Media for Businesses Flashcards | StudBud

Explore/Chapter 3 - Social Media for Businesses

Chapter 3 - Social Media for Businesses

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Chapter 3 in Marketing Strategies on Stukent

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Questions 9

Answers

1
Which of the following is NOT a question to ask ourselves when choosing a platform.
What platforms are our top three competitors active on?
What resources do we have available to commit to our social media marketing
What online communities does our audience participate in?
Which platform has the wealthiest users?
2
What is the most popular social network worldwide as of January 2018?
WhatsApp
Facebook
Twitter
YouTube
3
Brand awareness is
communication between a brand and an audience member
how well customers are familiar with a brand and its products and services
ability to keep current customers
how well your customers support your product or brand
4
What was Under Armour's marketing spending?
1 million
1 billion
10 million
235 million
5
True or False: A demographic of people most likely to be interested in your product or service is your target audience
True
False
6
Which of the following would NOT be included as demographics of a target audience?
Occupation
Height
Income
Age
7
True or False: An organization that is focused on design and aesthetic would be successful on Instagram and Pinterest.
True
False
8
What does GCT stand for?
Goals, Content, Targeting
Goals, Content, Testing
Goals, Consistency, Targeting
Gifts, Content, Testing
9
What are interactions?
communication between a brand and an audience member (like, comment, retwee
how well your customers support your product or brand
analytics metric that refers to the number of users who have seen content
total number of different households or persons that will be exposed to a m