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Advertising Strategies Flashcards | StudBud
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Advertising Strategies
Advertising Strategies
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Questions
14
Answers
1
What is the purpose of media?
To persuade
To entertain
To inform
All of the above
2
What is the purpose of a recipe?
To entertain
To persuade
To inform
All of the above
3
New, improved, safe, free are all examples of . . .
Jingles
Buzz Words
Slogans
Nouns
4
A persuasive strategy that only lists the good things about a product.
Slogan
Buzz Words
Testimonial
Card-stacking
5
A catchy phrase that is associated with a product or company.
Buzz Words
All of the above
Jingle
Slogan
6
What advertising technique is used in this advertisement?
Testimonial
Celebrity Endorsement
Jingle
Facts and Figures
7
This picture is an example of a . . .
Fact and Figure
Slogan
Cartoon
Logo
8
Which advertising strategy tells the audience that everyone else is doing it?
Appeal to emotion
Card-stacking
Bandwagon
Facts and Figures
9
Which advertisting technique is used in this commercial?
Senses
Appeal to emotion
Name-Calling
Testimonial
10
What strategy uses pictures that show sizzling burgers or chewy cookies to sell a product?
Sense Appeal
None of the above
Appeal to Emotions
Facts and figures
11
What advertising strategy is shown in the video clip?
Testimonial
Buzz Words
Jingle
Slogan
12
What is the purpose of a video game?
To entertain
To persuade
None of the above
To inform
13
What is the purpose of this poster?
To persuade
To inform
All of the above
To entertain
14
Which advertising strategy is used in this commercial?
Jingle
Celebrity Endorsement
Name-calling
Testimonial
