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marketing concepts
what is a stock exchange market?
whole sale
marketing concepts
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1
whole sale
the middlemen buy from producers
sold by quality
2
what is a stock exchange market?
financial institutes deal with money
shares are sold and bought from different companies
3
local market
shares are sold and bought from different companies
town buys and sells amongst themselves
whole country buys and sells
buyers and sellers from the whole world
4
demographic environment
climate
nationality/race
brand loyalty
5
task environment
producing, distributing, and promoting the offering
dividing a broad comsumer based on shared characteristics
selling and buying products regionally
6
Money Market
commodities are bought and sold
financial institutes deal with money
shares are sold and bought from different companies
7
terminal market
wholesalers sell goods to retailers to sell to consumers
producers of goods sell farm products to wholesalers
market where goods are purchased for finale consumption
8
National Market
buyers and sellers from the whole world
whole country buys and sells
commodities are bought and sold
shares are sold and bought from different companies
9
retail market
the middlemen buy from producers
goods sold in small quantity to consumers
10
geography enviroment
region
education
age
11
What is consumer behavior?
strategy for primary market
wants, needs, demands based on emotional state
12
quantitative examples
income
personality
interests
none
13
spot market
goods sold immediatly for money
the items delivered in the future
14
Marketing concepts started in the 70s
False
True
15
qualitative
personality
all of the above
education
occupation
16
secondary market
market where goods are purchased for finale consumption
producers of goods sell farm products to wholesalers
wholesalers sell goods to retailers to sell to consumers
17
Market segmentation
dividing a broad comsumer based on shared characteristics
producing, distributing, and promoting the offering
18
primary market
market where goods are purchased for finale consumption
wholesalers sell goods to retailers to sell to consumers
producers of goods sell farm products to wholesalers
19
What is marketing
a company process that observes consumers
segmentation
20
psychographic environment
climate
region
personality
brand loyalty
21
behavioral environment
brand loyalty
age
region
22
international market
buyers and sellers from the whole world
shares are sold and bought from different companies
commodities are bought and sold
financial institutes deal with money
23
commodity market
shares are sold and bought from different companies
financial institutes deal with money
different types of resources that are bought and sold (wheat, rice, etc.)
24
future market
goods sold immediatly for money
items delivered in the future
25
regional market
shares are sold and bought from different companies
villages, cities, and districts buy and sell
buyers and sellers from the whole world
whole country buys and sells