Marketing Chapter 19 Test

Question 1

Major change in assemblyline operations today is that workers are more specialized than trained

Accepted Answer

True

Question 2

Applied research is research done without a specific in mind.

Accepted Answer

False

Question 3

Companies that process raw materials to make them more usable are involoved in mass production

Accepted Answer

True

Question 4

Manufacturing is form of production that takes raw materials& turns them into finished products

Accepted Answer

True

Question 5

Pure research studies existing product problems or possible design imporvements

Accepted Answer

False

Question 6

Two important factors to consider in developing a factory layout are efficiency and safety.

Accepted Answer

True

Question 7

People who purchase services are also purchasing the skills of the person doing the service

Accepted Answer

True

Question 8

All the major units in a business should be involved in planning a new product.

Accepted Answer

True

Question 9

A customer manufacturer works with a customer to develop a unique product.

Accepted Answer

True

Question 10

Production scheduling is identifying steps, time it takes to complete steps,& sequence of steps

Accepted Answer

True

Question 11

A manufacturing business often tries to locate as close as possible to their customers

Accepted Answer

True

Question 12

Businesses are constantly trying to find better ways to please customers.

Accepted Answer

True

Question 13

Salespeople should be careful to avoid asking customers about their likes and dislikes.

Accepted Answer

False

Question 14

A company's customers are very good source of new product ideas.

Accepted Answer

True

Question 15

Spending large amounts of money on new product research leads to successful new products.

Accepted Answer

False

Question 16

Consumer panel consists of people who have bought or are likely to buy a company's products

Accepted Answer

True

Question 17

Services are activities of value that result in the ownership of a tangible product.

Accepted Answer

False

Question 18

Service businesses are the fastest-growing segment of our society.

Accepted Answer

True

Question 19

The quality management ideas of Dr. Deming have improved the competitiveness os US business

Accepted Answer

True

Question 20

The first step in product developing is designing a new or improved product.

Accepted Answer

False

Questions 20