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Marketing
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1
Lets start easy! Meaning of 4P is..
people, product, price, promotion
place, product, price, promotion
place, product, price, process
place, product, people, promotion
2
4P: If Product, Price & Place done, we can start with Promotion
True
False
3
You can have same marketing tactic for years, but strategy plans can change in shorter time
False
True
4
Selling concept
- focus to sell, not to make a relationship with customers
True
False
5
An example of Direct Marketing is...
Sending a brochure via email to customers
Handing out flyers in the town centre
Using a sales representative to persuade customers to buy
Placing advertisements on petrol pumps
6
Marketing concepts NOT included
social marketing
advertisement
production
selling
7
Visual identity of company starts with..
marketing research
logo
customers
product