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HubSpot Social Media Certification Review pt. 1 Flashcards | StudBud
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HubSpot Social Media Certification Review pt. 1
HubSpot Social Media Certification Review pt. 1
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Flashcards
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Practice quiz
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Questions
20
Answers
1
Which network has the longest life for a piece of content?
TikTok
Instagram
Pinterest
Youtube
2
True or False: It's always better to target your ads towards as broad group of people as possible.
True
False
3
On which social network should you share content most frequently?
Facebook
Twitter
TikTok
Instagram
4
Why would you want a service to help you manage and discover influence?
To identify individuals who have the biggest following & high social clout
To help you discover what hashtags are working the best
To know what type of customer information to regularly monitor
To determine which channels are the most important
5
Which KPI is most likely to be a vanity metric?
Retention
ROI
Engagement
Reach
6
What did fashion brand Burberry do to revolutionize how marketers use social media?
Ran a massive Facebook campaign to advertise their brand to fans
Developed a highly successful public relations campaign
Invited their fans to share pohots of their trench coat
Began working with a famous influencer to take over their Instagram feed
7
When developing a brand's tone, _________ is key.
Content
Engagement
Context
Reach
8
The longer your social posts, the more likely that content will be seen and re-shared.
True
False
9
True or False: Social listening can help you find leads.
True
False
10
What is the main benefit of using animated GIF's in social content?
They help you visualize the company's image and vision.
They help you show how culturally in-touch you are.
They help you make light of what would otherwise feel like serious content.
They help you demonstrate complex concept quickly and easily
11
The Holistic model is the most common social team structure used by organizations today...
False
True
12
What should you do to secure executive buy-in if you're starting a social media project and don't have a past campaign
Create a robust PowerPoint with statistics to back up your plan
Position your program as an experiment or pilot
Research the costs of agencies that can do the work.
Consider industry research to back up your plan.
13
True or False: Simon Sinek says that people want to buy what you have. They don't care about what you believe.
True
False
14
True or False: You should revisit your KPI's every 18 months
True
False
15
True or False: A SLA refers to how much time passes between when a customer reaches out and when the company responds.
True
False
16
True or False: The best way to choose the right social media tool is to think about your business goals.
False
True
17
True or False: Social content is only used during the attract and delight stages of the inbound methodology
False
True
18
Instagram Stories are a great way to
Directly message a customer
Drive Traffic and Engagement
Increase likes
Promote yourself
19
Which one of the following is NOT a way that UGC can help marketers?
Provide social proof and amp up your credibility
Extend your budget
Enable you to get past ad blockers
Provide deep insight into the effectiveness of your content mix
20
True or False: A buyer persona is as important as business objecties when developing a social media strategy
False
True
