COM 263 Midterm Review

The The Century Guild Hobby Horse was the first finely printed magazine devoted exclusively to the visual arts.

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Uncials are a more rounded writing style developed by the Greeks that could be written quickly because of fewer strokes.

The connecting curves that unifies the serif with the main stroke of a letter is called

The Kelmscott press was a printing enterprise started by John Morrison in a cottage in England.

Lyon and Basel became design centers in Europe. What is one reason that DIDN'T contribute to the successes there?

___'s cut fonts achieved a mastery of visual form & a tighter fit allowed closer word spacing and a harmony of design.

The Phaistos Disk was a letterform style written quickly with a flat-nibbed pen held in an almost vertical position.

Florid and intricate, ___ is composed of curves, with scrollwork, tracery, and plant forms derived from nature.

Romanticism is a revival of classic Greek and Roman aesthetic forms characterized by order, simplicity, and symmetry.

A set of visual symbols or characters used to represent the elementary sounds of a spoken language is called ____.

___ was the leader of the Arts & Crafts movement, and called for individual expression by both designer and worker.

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___ of Mainz, first brought together the complex systems necessary to print a typographic book around the year 1450.

___'s fonts had extreme legibility and he had the ability to design the spaces between the letters, to create even tone.

Thomas Bewick was a forerunner of nineteenth-century romanticism and illustrated his poems to reflect this style.

___ posted his proclomation, 95 Theses, on a door of Castle Church in Wittenberg, Saxony, which spread all over Europe.

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"The Swing" is Professor Oliano's favorite piece of the medieval genre.

Humanism is a philosophy of human dignity and worth that defined man as capable of using reason and scientific inquiry.

The Didot family was busy and had a printing dynasty; they also developed fonts and revised a measurement system.

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Claude Garamond was a true renaissance man whose accomplishments ranged from professor, scholar, translator, poet, etc.

___ revised Fournier’s typographic measurement system and created the point system used in France today.

Romain du Roi is the new typeface France’s King Louis XIV ordered to be developed for the royal printing office.

Logograms are graphic signs that represent an entire word.

___ was developed to reform the alphabet, and were modeled after the ordinary writing script of the late antique period.

Euclid’s Geometriae elementa (Elements of Geometry) of 1482 is one of the 1st printed mathematical texts.

This machine could compose metal type mechanically by automating the traditional type case via typewriter keys.

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In this book, diagrams & symbols are woodblock printed in brilliant primary colors; lines & geometry forms are featured.

Firmin Didot's notable achievements included the invention of stereotyping.

Thin strokes of Bodoni’s letterforms were trimmed to the same weight as the hairline serifs, creating sharp contrast.

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Rococo was a secular movement focusing on all of the following, except:

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The 17th century was focused mainly on literature, rather than design.

The first printer’s type specimen sheet was issued by Johannes da Spira.

___ ("cradle") is a name for books printed from Gutenberg’s invention of typography until the end of the 15th century.