Home Library Explore SAT

Home Library Explore SAT

Lecture 9 L9 Introduction of Agricultural Marketing Flashcards | StudBud

Explore/Lecture 9 L9 Introduction of Agricultural Marketing

How does e-commerce benefit businesses?

Why use product differentiation?

Lecture 9 L9 Introduction of Agricultural Marketing

12 terms·StudBud Administration

Test your knowledge on the fundamental principles and concepts of marketing

Flashcards12 cardsFPractice quizPHost liveL

Questions 12

Answers

1
Why use product differentiation?
To stand out
To limit sales
To increase costs
To reduce quality
2
How does e-commerce benefit businesses?
Increases local reach
Limits customer base
Increases fraud
Reduces sales costs
3
What defines agricultural marketing?
Only selling products
Just transportation
Flow of food products
Only storage
4
How does market orientation benefit?
Ignores customer needs
Reacts to customer wants
Focuses on production
Limits innovation
5
What is price skimming?
Discounted price
Competitor-based price
High initial price
Low initial price
6
What is market segmentation?
Identifying consumer groups
Ignoring demographics
Focusing on one product
Targeting all consumers
7
What is persuasive advertising?
Only for government
Gives product details
Informs benefits
Reduces brand value
8
Which is not a 4P principle?
Product
Price
Profit
Place
9
What is a product range?
Only physical goods
Only services
Single product
Collection of products
10
What is the role of marketing?
Establish customer relationships
Isolate departments
Ignore customer needs
Focus on production
11
Which is a psychographic factor?
Lifestyle
Income
Location
Age
12
What is a product life cycle?
Only decline stage
Only growth stage
Stages from launch to decline
Only introduction stage