A target audience is...

the group of people toward which an argument is directed

Persuasion as a genre of reading, writing and speaking serves what purpose -

allows writers a way to convince others of their position

The contention in a persuasive speech is

the writer's specific argument about the issue- what they want changed

predicting what the "other side" will say and refuting it

A topic with multiple sides that can be debated

How is a persuasive speech different from written persuasion?

you can use body language in a speech

Using ETHOS in persuasion

uses a credible person, organization, or celebrity

LOGOS as a persuasive technique

uses logic and reasoning, statistics and data

It is important to understand both sides of an argument because...

it can help to strengthen my own argument

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Persuasion

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Questions 15

Answers

1
PATHOS as a persuasive technique uses
emotional appeal
expert opinions
lots of data and statistics
logical appeal
2
A target audience is...
the group of people toward which an argument is directed
a group of people who get angry at commercials
statistics, examples, and quotes
people not expected to buy a product
3
Persuasion as a genre of reading, writing and speaking serves what purpose -
gives factual information only
encourages people to fight with one another
allows writers a way to entertains
allows writers a way to convince others of their position
4
Which of these is not a persuasive language technique?
rhetorical question
issue
anecdotal evidence
inclusive language
5
What is the PURPOSE of persuasive writing, ads, or speeches?
to lull the reader to sleep
to convince
to entertain
to inform
6
The contention in a persuasive speech is
the writer's specific argument about the issue- what they want changed
the support and examples
using personal credibility to convince
the topic sentence
7
REBUTTAL ARGUMENT is
trying to convince through manipulation of information
predicting what the "other side" will say and refuting it
never admitting that there's another side to your topic
using emotional appeals to convince
8
An issue is
terrorism is wrong
a point of view
a specific idea about a topic
A topic with multiple sides that can be debated
9
Using Taylor Swift in a Coca-Cola ad is an example of which persuasive technique?
ETHOS
PATHOS
CLAIM
LOGOS
10
A sad, lonely puppy is shivering in the cold. Which appeal technique is being used?
ETHOS
LOGOS
PATHOS
TARGET AUDIENCE
11
How is a persuasive speech different from written persuasion?
the speaker can't express emotions while speaking
you can't understand the tone as well in a speech
written persuasion is more exciting than a speech
you can use body language in a speech
12
Using ETHOS in persuasion
uses emotional appeals
uses lots of facts and statistics
is a waste of my time
uses a credible person, organization, or celebrity
13
LOGOS as a persuasive technique
uses credible people or celebrities
just makes me angry
uses emotional appeals
uses logic and reasoning, statistics and data
14
Including lots of numbers and researched data to back up my claim is using which technique?
PATHOS
LOGOS
COUNTER ATTACK
ETHOS
15
It is important to understand both sides of an argument because...
I can manipulate people that way
It can weaken my argument
it can help to strengthen my own argument
It doesn't help to understand both sides

Persuasion Flashcards | StudBud