Marketing Unit 1

A form of nonpersonal promo in which companies pay to promote goods/services on media outlets..

the four basic marketing strategies

idea that a business should strive to satisfy a customers needs and wants while generating profit

consumers who purchase goods and services for personal use

business to business (B2B), includes all businesses that buy products for use in their operations

activity and process for creating, communicating, delivering, and exchanging offerings that have value for customers

Which hand does the statue of liberty hold her torch?

info about the target market such as age, gender, income, and behaivor

Which of these colors is not in the olymplic rings

How to get the product into the hands of customers, where do they shop

process of classifying people who form a given market into smaller groups

what is NOT an econmonic benefit of marketing

What is this logo for?

How many rings are in the olympic flag?

Process of deciding how to get goods into customers hands

a company's percentage of the total sales volume generated by all companies that compete in any given market

tangible items that have monetary value and satisfy ones needs

an assessment of outside factors of a business

Outside influences that threaten a company

What companies are going to produce- features, brand name, packaging

group of people most likely to become customers, identified for a specific marketing program

Attitudes, lifestyles, and other psychological information

What is the oldest known tennis tournament

How is water written scientifically

things that aid or promote well-being

all people who share similar needs and wants and who have the ability to purchase a given product

What is a part of PEST analysis

Which country is in all four hemispheres

intangible items that have monetary value and satisfy ones needs

an added value in economic terms, attribute that satisfies the customers needs