CIW SMS Review

SM Risk Manager does this . . .

This is a benefit of SM auditing. . .

This is a valuable metric only available in Snapchat

If a SM campaign gains at least 10% more followers, it is a success.

What are Social Media metrics?

This is the best way to share business videos, research, & information to industry peers is this . . .

First step of a SWOT analysis is this . . .

Limit access to new production info to minimize threat in SM chat features; do this next . . .

When managing a SM crisis with negative posts, do this . . .

Choose the best SM optimization technique that helps Search Engine Optimization (SEO)

Crowdshaping is feedback in real time.

This organization will have highest impact from aggressive SM marketing campaign. . .

What is curated SM content?

From a SM campaign, this is calculated by sales orders . . .

Do this to ensure SM sites are in compliance with legal regulations. . .

Use this Google+ feature to organize your posts . . .

Visual representations of information, data, or knowledge are known as. . .

Create new title, add link to original source, & add personal editorial comments is best practice for what?

What defines a brand's primary audience?

Best way to include SM with print ads is to . . .

What increase in SM activity that results in 50% drop in sales could be misunderstood?

What can a SM group manager do to encourage people to share projects?

To increase revenue from SM site, what is calculated by sales orders--after cost of paid ads & internal resources?

Add this to a SM campaign to boost message to specific audience

How do you track when emails are opened, links clicked, and forwarded by SM followers?

A SWOT analysis identifies the following...

When the top bosses of an organization accepts and supports SM integration, this is the result . . .

What type of strategy is discussing with CEO how SM goals align with business goals?

Using personal profile data to sell products & services is ethical

What information is needed to calculate cost-per-click of a SM campaign?

What is measured by comments, likes, and shares?

An effective influencer has the following traits . . .

Big data strategy that uses statistics from SM to predict behavior. . .

What is key factor to choosing a new SM platform to increase size of social network?

What stage of SM campaign defines audience position in SM funnel?

Analyze, identify target audience, set goals, define strategies, implement, monitor, and adjust is this . . .

What SM strategy stage assigns probability levels to threats and weaknesses?

Asking current customers for ideas and suggestions for new products is this . . .

To select personas that might shop online & ranking them based on level of interest, is this stage of SM campaign

This business client benefits from promotional service with products, location, date/time product is available . . .

An effective SM call to action for a local video company would be this . . .

This states SM influencers are the most important members of social network

Prepare this type of SM presentation to report results of team's SM campaigns over the last year...

What can you do to improve the effectiveness of your posts if you suspect they're not reaching target audience

The best SM campaign technique to drive followers to sign up for monthly email newsletter is to . . .

Content shared by people and has no cost other than time and effort to post is this . . .

On SM, what content could a meal kit company that sells products to create meals and recipes to assemble at home?

If the CEO is blogging on SM to discuss product improvement, this behavior is . . .

This is first step of SM SWOT analysis

Choose SMART goal for notifying passengers of flight delay.

Visual representations of data, information, or knowledge is this . . .

This stage assigns probability levels to threats

How can you make conference keynote speeches more social?

What is best SM platform for clothing and home designs?

SM Managers should immediately remove negative posts on their sites

Best SM platform to plan professional member meeting to post information & encourage attendance...

Define click-through rate

This is the chief disadvantage to using social media. . .

What demographic information should be considered for benefit of using Instagram in SM campaign?

A plan that identifies several target audiences & offers new products based on report data is this . . .