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SMS Review Lessons 7-10 Flashcards | StudBud
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SMS Review Lessons 7-10
SMS Review Lessons 7-10
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Flashcards
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Questions
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Answers
1
If your ad is displayed 6000 times (6000 impressions) and receives 2000 clicks, what would your click-through rate be?
3%
.33%
.0033%
33%
2
If you want to advertise clothing to young females, what social media site is best?
Twitter
Pinterest
Instagram
Facebook
3
Which type of report focuses on business goals?
Platform
Team
Campaign
Executive
4
What state of the social media mining process includes collecting, cleansing and preparing a set of data?
Preprocessing
Target mining
Transformation
Evaluation and interpretation
5
A monthly report that details the strategies and tactics used and their results is known as a
campaign report
executive report
community report
platform report
6
What are the four states of a crisis?
detection, identification, response, recovery
governance, identification, mitigate, recovery
identify, assess, manage, monitor
listen, audit, mitigate, monitor
7
When customers are sharing information about a brand on their own, this is called
Paid Advertising
Organic advertising
Virtual advertising
Boosted advertising
8
Looking for specific followers and seeing if they had any effect on any of the other audience members is optimizing your
gamification strategies.
influencers.
timing strategies.
communication strategies.
9
Which of the four Vs are businesses concerned with in regards to the accuracy of data?
Variety
Velocity
Volume
Veracity
10
What does CTR stand for?
click through rate
cost of thousands of reactions
cookies through rate
change to rate
11
What is one of the largest mistakes companies make when entering into social media?
Tying social media to business goals.
Not tying social media to business goals.
Integrating social media with traditional media.
Creating variations of their content.
12
Why is it important to optimize your headlines?
It will make it display in a more detailed image.
Headlines are organized alphabetically.
It may be the only thing an audience member sees.
This is how robots scan and report back on SM Content.
13
Continuously analyzing platforms, audience, goals and content in order to improve is called?
Search Engine Optimization
Conversion Attribution
Return on Investment
Social Media Optimization
14
Creating a predictive model to predict user behavior based on information you gathered is called
Typical Social Analytics
Data Exploration
Performance Management
Decision Science
15
Most social media sites use cookies, Web beacons and other technologies to collect information. Cookies are:
data stored on your hard drive that track your mouse movements
data files stored on your hard drive about your use of the site or app.
small amounts of coding on a Web page
small amounts of data stored on your internet browser
16
An example of a conversion would be
Sentiment
Engagement
Likes
Downloads
17
In general, which performs best on social media?
video
coupons
images
text
18
You may be liable for copyright infringement online under
The Digital Millennium Copyright Act (DMCA) of 1998
The Licensing Act of 1998
The Gramm-Leach-Bliley Act (1999) (GLBA)
The Sarbanes-Oxley Act of 2002 (SOX)
19
Which policy discusses acceptable social media behavior and an employee code of conduct
Acceptable use
Corporate
Ethical
Operational
20
The best way to not waste your budget and get the best performance out of your ads by:
Keep thing interesting.
Use social listening to track sentiment.
Narrowing your target audience
Select the right metrics.
