MC 101 Final Pt. 1 Flashcards | StudBud
  • 52
    He's well-known for helping invent the World Wide Web:
    • Al Gore
    • Tim Berners-Lee
    • Ivy Lee
    • Bill Gates
  • 53
    Understand the definition of priming.
    • Selective exposure to information
    • Media influencing political opinions
    • Media promoting specific products
    • Activating certain associations in the audience's mind
  • 54
    The idea that a message’s meaning is determined by the channel used to send that message:
    • Medium is the medium
    • Message is the medium
    • Message is the message.
    • Medium is the message
  • 55
    Four times of year we don’t have to watch re-runs on network TV:
    • Holidays
    • Breaks
    • Sweeps
  • 56
    The bigger the news, the bigger the news value of:
    • Audience
    • Opportunity
    • Impact
    • Value
  • 57
    The U.S. government requires that movies be rated.
    • False
    • True
  • 58
    The "image dissector" led to this mass comm channel:
    • Podcasts
    • Radio
    • Televison
    • Film
  • 59
    Terms for ads hidden inside a show or film:
    • Ads
    • Sweeps
    • Product placement
  • 60
    What medium was the model for early television programming in the U.S.?
    • Radio
    • Film
    • Theater
    • Print
  • 61
    "Media" is this sort of word:
    • Plural
    • Gerund
    • Singular
  • 62
    Stuff that happens now is bigger news than what happened a long time ago:
    • Boomer theory
    • Timeliness
    • Impact
    • Prominence
  • 63
    In mass communication, who or what is a gatekeeper?
    • Content producer
    • Information filter
    • Media regulator
    • News achor
  • 64
    Ethicists say we shouldn’t treat people as these:
    • Ends within themselves
    • Means to an end
    • Objects
    • Idols
  • 65
    The New York Sun shifted the mass media's revenue base from:
    • Subscribers to advertisers.
    • Newsstands to home delivery.
    • Advertisers to subscribers.
  • 66
    This early, outdated theory said media “shoot” messages and people believe them.
    • Third person theory
    • Bullet theory
    • Time, place, and manner restrictions
    • Cultivation theory
  • 67
    Theories of the Press - top four systems listed in order?
    • Authoritarian, Libertarian, Social Responsibility, Communist
    • Social Responsibility, Communist, Libertarian, Authoritarian
    • Authoritarian, Communist, Libertarian, Social Responsibility
    • Communist, Social Responsibility, Libertarian, Authoritarian
  • 68
    It’s that clanging feelings of having competing thoughts in your head.
    • Semantic Noise
    • Cogitive dissonance
    • Psychological Noise
  • 69
    In the 1840s, a group of newspaper saved money by creating this news cooperative:
    • Associated Press
    • Washington Post
    • NPR
  • 70
    Animal skins you can write on:
    • Eucalyptus
    • Parchment
    • Paper
    • Papyrus
  • 71
    What does CPM stand for?
    • Cost per thousand
    • Commercials per minute
    • Cost per million
  • 72
    In what way is mass communication different from other forms of communication?
    • Face-to-face interaction
    • No technological mediation
    • One-way transmission
    • Limited audience
  • 73
    Understand all the things the First Amendment protects.
    • Only journalistic speech
    • Speech, press, religion, assembly, petition
    • Only political speech
    • Only individual opinions
  • 74
    This radio format is used by more stations than any other in the United States:
    • Top 40 music
    • News/talk
    • Country music
  • 75
    Neil Postman's book, "Amusing Ourselves to Death," says that images make assertions.
    • False
    • True
  • 76
    Do images make assertions?
    • Yes
    • No
  • 77
    What are the four types of communication as listed in order in Chapter 1?
    • Intrapersonal, Interpersonal, Group, Mass
    • Group, Interpersonal, Intrapersonal, Mass
    • Mass, Intrapersonal, Group, Interpersonal
    • Interpersonal, Mass, Interpersonal, Group
  • 78
    Understand the context surrounding the Communications Decency Act of 1996.
    • Promoted international communication
    • Regulated radio content
    • Protected free speech
    • Restricted internet content
  • 79
    Hot or cold? Movies.
    • Hot
    • Cold
  • 80
    Edward Burke said media’s watchdog role made it this estate:
    • Second estate
    • Third Estate
    • Fourth estate
    • First estate
  • 81
    That movie might not be good for others, but I can handle it.
    • Parasocial interaction theory
    • Bullet theory
    • Third person theory
    • Cultivation theory
  • 82
    In the 1400s, his Bibles included more than just words printed using movable type:
    • Emerson
    • Ayer
    • Gutenberg
    • Edison
  • 83
    UA can restrict free speech they don't like.
    • False
    • True
  • 84
    A corporation's coordination of PR and advertising efforts is:
    • Lobbying
    • Advertorial
    • Integrated marketing communications
  • 85
    Using a word that people do not understand could insert ______ in your message.
    • Psychological noise
    • Channel noise
    • Semantic noise
  • 86
    It’s the brow type of media content you’d find in People magazine:
    • High-brow
    • Mid-brow
    • Low-brow
  • 87
    Do mass media messages have any effect on society? Be able to list what effects they have.
    • Varied effects (e.g., shaping attitudes, influencing behavior)
    • Immediate effects
    • Limited effects
    • No effects
  • 88
    Does the U.S. government exert more control over newspapers or on-the-air TV stations?
    • No control
    • Newspapers
    • Equal control
    • On-the-air TV stations
  • 89
    What does cultivation theory in mass communication suggest?
    • Audience cultivates media content
    • Communication is a linear process
    • Media shapes perceptions over time
    • Messages have instant effects
  • 90
    The economic model where a few artists sell a lot of music, and many sell a little.
    • Long head, mid tail.
    • Mid head, long head.
    • Short tail, long head.
    • Short head, long tail.
  • 91
    You call it "taxes." I call it "revenue enhancement." That's an example of:
    • Mixed effects
    • Cultivation Theory
    • Priming
    • Framing
  • 92
    Understand the three technological foundations of media.
    • Analog, digital, online
    • Broadcasting, narrowcasting, podcasting
    • Internet, satellite, cable
    • Print, radio, television
  • 93
    This theory grows on you if you think the world is more violent than it really is:
    • Third person theory
    • TPM theory
    • Cultivation theory
    • Bullet theory
  • 94
    How can you defeat a libel suit?
    • Settle out of court
    • Apologize publicly
    • Prove the truth of the statement
    • Ignore the lawsuit
  • 95
    The film industry 'policed' its content from the 1930s-50s with____:
    • The Filmmaker's Rules
    • The MPAA Guidelines
    • The Hays Code
  • 96
    What did Marshall McLuhan call the TV-centered society?
    • Global Village
    • Sensurround Town
    • Downsized Community
  • 97
    The notion that different messages affect different people different ways at different times.
    • Third person theory
    • Parasocial interaction theory
    • Bullet theory
    • Mixed-effect theory
  • 98
    Through agenda setting, we don’t decide what people think. Instead we decide:
    • What people think about.
    • What people smell.
    • What people feel.
    • What people see.
  • 99
    Be able to list the news values discussed in class.
    • Accuracy, fairness, balance, objectivity
    • Impact, timeliness, proximity, prominence, conflict, human interest
    • Entertainment, celebrity, novelty, controversy, sensationalism
    • Satire, opinion, analysis, investigation
  • 100
    What is the “global village”?
    • Virtual reality concept
    • Cultural isolationism
    • International media censorship
    • Worldwide online community