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Life Skills: Advertising Flashcards | StudBud
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Life Skills: Advertising
Life Skills: Advertising
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Questions
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Answers
1
6.
Which slogan is an example of the Fun/Relaxation Appeal?
"Cool people smoke Shlockies!"
"Be one of the crowd: Smoke Schlockies!"
"Take it easy, smoke Schlockies!"
2
7.
Which ad technique uses an "expert" to talk about a product?
Voice of Authority
Comparison Tests and Opinion Polls
Maturity/Sophistication Appeal
3
3.
A consumer "taste test" of three different sodas is an example of which technique?
Popularity Appeal
Opinion Poll
Demonstration
4
8.
What does the Bandwagon Appeal technique claim?
A product is used by a celebrity.
A product will make you more popular.
Everyone is using a particular product.
5
4.
Which ad technique tries to create a sense of time pressure?
The Deal Appeal
Romance/Sex Appeal
Scientific Evidence
6
2.
How do some ads try to mislead consumers?
By exaggerating facts and leaving out information
All choices
By implying that famous people use a product
7
5.
What is an example of a deceptive message in an ad?
Smoking can't make you popular.
Everybody smokes.
Smoking is unhealthy.
8
1.
What is the purpose of advertising?
To sell products and services
To save people money
To increase media awareness
