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Recap Global Market and Consumer Trends Flashcards | StudBud
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Recap Global Market and Consumer Trends
Recap Global Market and Consumer Trends
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Questions
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Answers
1
What technology allows stores to detect you and send mobile offers?
AI with face detection
Blockchain tracking
Mixed reality sensors
Internet of Things (IoT)
2
A website shows items based on your browsing history. What stage is this?
Problem recognition
Post-purchase stage
Information search
Evaluating options
3
Why are interviews still useful to explore luxury buying emotions?
Low-cost solution
Human connection
Automates emotion
Removes all bias
4
A video game lets kids play digitally and win real toys. What strategy is used?
Emotional print
Phygital experience
Programmatic ads
Traditional promos
5
Marketing 3.0 focuses mainly on digital tools and online selling.
False
True
6
Augmented reality creates fake images unrelated to user preferences.
False
True
7
AI can fully replace interviews when exploring buying emotions.
True
False
8
The Internet of Things (IoT) allows stores to detect customer presence and send mobile discounts.
False
True
9
What type of marketing highlights values, community, and sustainability?
Marketing 5.0
Marketing 6.0
Marketing 3.0
Marketing 2.0
10
What type of marketing uses avatars and virtual stores?
Marketing 4.0
Marketing 6.0
Marketing 5.0
Marketing 3.0
11
Digital ethnography studies user behavior in natural online spaces.
True
False
12
Which generation prefers sustainable products and reads reviews online?
Millennials
Boomers
Gen Z
Gen X
13
What method reads online reviews to identify emotions without surveys?
Online focus groups
Direct observation
Digital ethnography
Social listening with AI
14
A buyer checks reviews online while in a physical store. What type is this?
Digital searcher
Phygital buyer
Traditional
Tech-friendly shopper
15
An app scans your room and displays real-scale virtual furniture. What tech is used?
IoT and home data
AR with suggestions
AI and 3D tools
Blockchain for visuals