Chapter 4 Marketing

Question 1

When charitable donations are tied to consumer revenues through a promotion, this is called

Accepted Answer

cause marketing.

Question 2

The personal moral philosophy of __, if the benefits exceed the costs, the behavior is ethical.

Accepted Answer

utilitarianism

Question 3

An employee who reports illegal accounting procedures is an example of a (n)

Accepted Answer

whistle-blower.

Question 4

An assessment of a firm's objectives, strategies, and performance of social responsibility is

Accepted Answer

social audit

Question 5

Who is responsible for outlining The Consumer Bill of Rights?

Accepted Answer

President John Kennedy; 1962

Question 6

Which of the following is a major reason for the violation of ethics codes?

Accepted Answer

lack of specificity

Question 7

A formal statement of ethical principles and rules of conduct is referred to as a(n)

Accepted Answer

code of ethics.

Question 8

Chrysler recycles wooden pallets, paper, cardboard and 75% of their cars. This is an example of

Accepted Answer

environmental marketing.

Question 9

The legal concept which is a Latin phrase caveat emptor means

Accepted Answer

Let the buyer beware

Question 10

Marketing efforts to produce, promote, and reclaim environmentally products are referred to as

Accepted Answer

green marketing.

Question 11

Directing business in a way that protects the natural environment while making fiscal progress

Accepted Answer

sustainable development

Question 12

A collection of trade secrets or information about a company’s competitors is referred to as

Accepted Answer

economic espionage

Question 13

A misleading claim about an environmental benefit of a product, service, or company practice.

Accepted Answer

greenwashing

Question 14

The 3M company's production of Scotchguard is an example of

Accepted Answer

moral idealism.

Question 15

The need for organizations to improve the state of people, the planet, and profit is called

Accepted Answer

triple-bottom line.

Question 16

The Bill of Rights includes: (1) ____; (2) to be informed; (3) to choose; and (4) to be heard.

Accepted Answer

to safety

Question 17

Profit, societal, and stakeholder responsibililties are three concepts of

Accepted Answer

social responsibility.

Question 18

Guidelines on how to act rightly and justly when faced with moral dilemmas.

Accepted Answer

Ethics

Question 19

Values and standards that are enforceable in the courts.

Accepted Answer

Laws

Question 20

Bribery is most likely to occur when

Accepted Answer

industries experience intense competition.

Questions 20