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CRM QUIZ Flashcards | StudBud

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2. Want for a specific product backed by an ability to pay is called

3. The following is not a type of Marketing Concept

CRM QUIZ

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1
3. The following is not a type of Marketing Concept
The Supplier Concept
The selling concept
The societal marketing concept
The production concept
2
2. Want for a specific product backed by an ability to pay is called
Demand
Customer
Need
Want
3
4. The term marketing refers to:
Sales Planning, Strategy and Implementation
A philosophy that stresses customer value and satisfaction.
A new product needs ideas, Developments, concepts and improvements.
Advertising, Sales Promotion, Publicity and Public Relational activities
4
5. The most formal definition of marketing is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
Marketing is an organizational function includes the 4Ps
Meeting needs profitability
An organizational function and a set of process for creating and communicat
Improving the quality of life for consumers
5
1. It’s a combination of quality, service & price
Customer Value Triad
Marketing Triad
Service Quality Triad
Customer Satisfaction Triad