stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
The Digital Economy - A Final Quiz Flashcards | StudBud
Explore
/
The Digital Economy - A Final Quiz
The Digital Economy - A Final Quiz
20 terms
·
StudBud Administration
·
171 plays
This final Quiz is based on lecture topics from weeks 5, 8 & 9 of this semester.
Flashcards
20 cards
F
Practice quiz
P
Host live
L
Questions
20
Answers
1
Which of the following is not usually explored with Big Data
Brand performance
Market development
High Street footfall
Customer behaviour
2
◦The end goal for any online marketer or SEO is:
Getting more conversions to meet the user needs
Discouraging people from leaving the website
Making access to the website easier
Getting more people to use their website
3
Which of the following best describes "Analytics"?
The practice of analysisng website HTML code
The analysis of E-Commerce website use.
The application of mathematical theory to solve programming problems
The systematic computational analysis of data or statistics
4
What is the platform that can connect pregnant women and new mothers in rural Tanzania to emergency transport
M-Pesa
O- Bessa
A- Money
B - Babyline
5
What is it that we need to foster and promote in order to fill in the data gaps in societies?
More SEO
Better analytical software
Freedom of information legislation
Innovation
6
Which sector is the Grocery Sector a part of?
The Service Sector
The Retail Sector
THe Financial Sector
The Gastronomic Sector
7
What activity will help the data revolution play its full role in the realisation of sustainable development
The United Nations
Government involvement
Enabling leadership and co-ordination
Making websites & Social Media platforms conform to a strict set of rules
8
Which of the following is NOT a particular issue within the Digital Economy?
Ethics
Equality
Privacy
Individuality
9
Which answer below best describes what Searchmetrics on Social Media tell us :
How many people are using the chat feature.
What people are doing, searching for & looking at
Whether the users like the site or not
Where users of the platform are based
10
What size was the UK Retail Sector in 2019?
694 billion pounds
494 billion pounds
394 billion pounds
594 billion pounds
11
Big Data is the:
collection & analysis of large strings of mega data
collection & analysis of large sets of data to help & improve business.
use of analytics combined with artificial intelligence bots
pooling together of seperate data to make one structure
12
The Oxford English Dictionary defines Retalil as:
All shops and wholesalers
Any organisation that sells something
All High Street Sales Outlets
Sale of goods to the public for use or consumption, rather than for resale
13
Which of following is NOT a part of the Grocery Sector?
Aldi
McDonalds
Tesco
Morrisons
14
Which of the following Supermarkets has the largest share of the Grocery Sector?
ASDA
Sainsburys
Tesco
Morrisons
15
Which of the following is NOT a Sustainable Development Goal
No Poverty
Clean Water & Sanitation
Free Internet Access
Quality Education
16
What did definition did analyst Doug Laney first articulate:
The hypertext transport protocol
The 7 Pillars of Internet Sales
How to design Analytical software
The 3, leading to the 5 V's, of Big Data
17
According to Prospects UK how many people work in UK Retail (2018)
1.5 million
2.7. million
3.8 million
Over 5 million
18
In 2020 what percentage of UK retail sales were online?
Around 50%
Around 60%
Around 20%
Around 30%
19
To achieve our Sustainable Development Goals we need to work:
As small discrete teams
As individuals
Collectively
On a country by country basis
20
Search Engine Optimization is the process of:
Choosing a Search Engine for your website
Optimizing your website sales package so it records everything you need
Optimizing your online content in relation to internet Search Engines
Tuning a Search Engine for maximum performance
