Sports & Entertainment Marketing Test Review

The marketing departments of sports properties do not need to put focus on marketing efforts during the offseason.

Which is NOT a job opportunity in sports and entertainment marketing?

Segmenting fans based on their internal beliefs, values, and lifestyles.

Which of the follwing is not a key component of an event?

Broadcast media is limited to live television.

Which party is paying money to receive both entertainment & products from the other groups in the event triangle?

Ticket sales are the only way movie producers make money.

Which of the following has to do with the actual distribution of entertainment?

A SWOT analysis only takes into account internal aspects of a business.

What is marketing?

A target market is a group that is most likely to purchase goods & services from a company.

The party that uses goods and services provided by producers.

Who are the three groups involved in the event triangle?

Which party is paying for promotional opportunities to sell their goods & services in the event triangle?

Segmenting fans based on their age, race, gender, etc.

Segmenting potential fans based on where they live.

Segmenting fans based on their past purchases & buying patterns.

Team success has no effect on the marketing success of a sports team/organization.

The main purpose in promoting sports & entertainment is to remind, inform & persuade potential customers.

Which party recieves money in exchange for providing entertainment & promotional opportunities in the event triangle?

Which of the following is NOT a way a fan can participate in a sporting event?

The party that manufactures or creates goods or services.

What are the four compenents of a SWOT analysis?

What are the 4 P's of the Marketing Mix?

What is an effectice way movies are promoted?

Which of the following is not part of the promotional mix?

A group of companies or individuals with similar wants & needs, with the ability to purchase products.

When products and services are offered from one party to another party in return for something else of value.

The Marketing Concepts states that the main focus of a business should be on

Having a star player on a team can largely impact the marketing success of a sports property for the better.

Which best describes the role of a corporate sponsor at a sporting event?