Promotion: Advertising, PR, & Sales Promotion

Question 1

This a pre-written story about a company that is sent to various media.

Accepted Answer

News Release

Question 2

This media has a targeted audience, long life span, and a high pass along rate:

Accepted Answer

Magazine

Question 3

The selling message or "talking" part of the ad:

Accepted Answer

Copy

Question 4

This happens when the advertising message losses its effectiveness after many exposures:

Accepted Answer

Wear-Out

Question 5

Music, such as a jingle, background music, or characters singing can add creativity to an ad.

Accepted Answer

True

Question 6

A meeting in which a business or organization invites media members to hear an announcement:

Accepted Answer

Press Conference

Question 7

Shows exactly how an ad will appear in print. It is sent to the advertiser for approval.

Accepted Answer

Ad Proof

Question 8

This is the distinctive identification symbol for a business.

Accepted Answer

Signature

Question 9

Any short-term incentive, activity, or material that gives consumers a direct incentive to buy.

Accepted Answer

Sales Promotion

Question 10

A sales promotion activity that consists of a free trial size of a product given away:

Accepted Answer

Product Sample

Question 11

A catch phrase or small group of words combined in a way to identify a product or company.

Accepted Answer

Slogan

Question 12

The photo or drawing used in the print ad:

Accepted Answer

Illustration

Question 13

Refers to materials given to customers that have the business's name printed on them.

Accepted Answer

Specialty Advertising

Question 14

The number of copies distributed for a particular edition of the newspaper or magazine.

Accepted Answer

Circulation

Question 15

Publicity is easy to control and it is always positive.

Accepted Answer

False

Question 16

Adam Levine appears in a commercial and says that Pro Active was a "game changer" for him:

Accepted Answer

Testimonial

Question 17

This is a rough draft that shows the general arrangement and appearance of a finished ad.

Accepted Answer

Ad Layout

Question 18

The category of advertising being used such as broadcast, print, online, outdoor, or specialty:

Accepted Answer

Media

Question 19

What is the name of the number one, most circulated magazine, in the United States?

Accepted Answer

The AARP Magazine

Question 20

Advertising designed to increase sales. It introduces new products and businesses:

Accepted Answer

Promotional Advertising

Question 21

Uses the same words in different senses or words similar in sound used in opposition:

Accepted Answer

A Play on Words

Question 22

This advertising media includes billboards, messages on buildings, or benches.

Accepted Answer

Outdoor

Question 23

The “Got Milk” advertising campaign is an example of:

Accepted Answer

Institutional Advertising

Question 24

McDonald’s places monopoly game pieces on its soft drink cups and gives away prizes:

Accepted Answer

Sweepstakes

Question 25

The humorous use of a word that suggests two or more of its meanings.

Accepted Answer

Pun

Question 26

The fastest-growing type of advertising. It can be targeted and allows for instant feedback.

Accepted Answer

Online Advertising

Question 27

A headline that uses repeating initial consonant sounds:

Accepted Answer

Alliteration

Question 28

Sales promotion activities focus on generating long-term sales.

Accepted Answer

False

Question 29

This media includes television and radio, meaning that a signal is transmitted:

Accepted Answer

Broadcast

Question 30

These are paid to communicate with their followers on behalf of a brand or product.

Accepted Answer

Influencer

Question 31

This media includes magazines and newspapers:

Accepted Answer

Print

Question 32

Useful and inexpensive items given away with the business's name printed on the item:

Accepted Answer

Specialty Media

Question 33

Has a short lead time for ad, large circulation in a geographic area, but poor print quality:

Accepted Answer

Newspapers

Question 34

Sales promotion results are measurable, particularly with contests, coupons, and sweepstakes.

Accepted Answer

True

Question 35

Pizza Hut sponsors a coloring competition for students who can win free pizzas:

Accepted Answer

Contest

Question 36

This is any non-paid communication about a product, service, company, or cause.

Accepted Answer

Publicity

Question 37

This is the effort to reach consumers by generating positive publicity.

Accepted Answer

Public Relations

Question 38

This is the amount of time required to place an ad.

Accepted Answer

Lead Time

Question 39

Public relations is considered more objective and believable than advertising.

Accepted Answer

True

Question 40

The saying that gets the readers' attention and leads them to read the rest of the ad.

Accepted Answer

Headline

Question 41

What is the number one newspaper, in terms of circulation, in the United States?

Accepted Answer

USA Today

Question 42

This addition to a newspaper ad can increase the reading of copy by as much as 80 percent.

Accepted Answer

Color

Question 43

A folder containing articles, news releases, stories, and photographs about the company:

Accepted Answer

Press Kit

Question 44

More money is spent on this advertising media than in any other category:

Accepted Answer

Online

Question 45

Employs words that correspond in sound, such as “Loose Lips Sink Ships."

Accepted Answer

Rhyme

Question 46

Any paid presentation using mass media to promote the message to the target market:

Accepted Answer

Advertising

Question 47

This is the total number of people who see the ad.

Accepted Answer

Reach

Question 48

An effective headline should:

Accepted Answer

All are correct

Question 49

A coffee shop gives the customer a free cup of coffee after the purchase of 5 cups:

Accepted Answer

Loyalty Marketing Program

Question 50

Concentrated audience during morning and afternoon when people are traveling to and from work:

Accepted Answer

Drive Time

Promotion: Advertising, PR, & Sales Promotion

Questions 50

Promotion: Advertising, PR, & Sales Promotion

Questions 50