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Ansoff matrix - Heappy Flashcards | StudBud
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Ansoff matrix - Heappy
Ansoff matrix - Heappy
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StudBud Administration
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Theory quiz about concepts seen in the class of the marketing planning tool: Ansoff matrix
Flashcards
10 cards
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Practice quiz
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Questions
10
Answers
1
The main goal of the Ansoff Matrix is...
Achieving less input costs by increasing the production
Process of improving productivity and efficiency of success
Map strategic product and market growth
Boosting the top line or income of the business
2
When you include modifications of an existing product, you are using...
Product Development
Diversification
Market Penetration
Market Development
3
When getting current customers to use more of your products, you are using...
Diversification
Market Development
Product Development
Market Penetration
4
How many strategies does the Ansoff Matrix have?
5
2
4
3
5
Some months have 31 days. How many months have 28 days?
12
3
1
6
6
When companies enter existing markets
with their existing products or services it is...
Product Development
Diversification
Market Penetration
Market Development
7
It is the riskiest strategy of them all...
Market Development
Market Penetration
Diversification
Product Development
8
A cake manufacturer starts selling fresh juice. Clear example of...
Unrelated Diversification
Market Penetration
Related Diversification
Product Development
9
T-shirt brand decided to sell their products on Kichink Stores (internet). Clear example of...
Diversification
Market Development
Market penetration
Product Development
10
When companies develop new products in existing markets...
Diversification
Market Penetration
Product Development
Market Development
